27th January, 2016.

New products highlighting the very best in craftsmanship, design, technology and invention were celebrated in the BETA International 2016 Innovation Awards during this year’s trade fair at the NEC, Birmingham, on Monday 25 January.

These prestigious industry awards, sponsored by BETA International’s media partner ETN, are open to all exhibitors entering products that have not been launched on to the market more than 12 months before the 2016 trade fair.

The judges were online retailer Anna Franklin, of Franklin & Billard, veterinary surgeon Peter Wright, of The Yorkshire Vet TV fame, SMS saddle fitter and owner of Buckaroo Equine Nicola Barry, international dressage rider and trainer Michel Assouline, Pony Club CEO Pip Kirkby and independent equine nutritionist Catherine Hale.

“This year’s Innovation Awards attracted a large number of entries across each of the eight categories,” said BETA International organiser Claire Thomas. “It was refreshing to see so many truly original products highlighting the strength of the trade. I am sure that our judges had a challenging – and enjoyable – day selecting the winning entries and our thanks go to them for all their hard work. We also send our very best wishes and congratulations to those who have been successful in securing an award.”

Those that won a trophy are entitled to use the Innovation Awards winners’ logo in their marketing over the next 12 months.

The 2016 Innovation Awards winners are:


Company: Zamberlan/Snugbug
Product: Goodyear Welted Icona range – Florence (high), Siena (mid), Cortina (low)
Zamberlan/Snugbug has combined its heritage of hand-building mountain hunting footwear with the technique of Goodyear welting to produce a stylish casual range of footwear that is technical, hard-wearing and good-looking.
Judges’ comments: Investment has clearly been made in the construction of the boots, leading to high-quality and hard-wearing products. The labelling is very informative, too.

Highly commended
Company: Rockfish Wellies
Product: Rockfish Wellies
This year, Rockfish introduces the innovative “rubber compound” to its whole range to deliver not just high-performance, but also much lighter boots – with the decrease in weight not compromising performance or comfort.
Judges’ comments: The lightweight material is innovative and, with its good packaging, should be attractive to retailers.

Company: Horseware Ireland
Product: Horseware Nutri-Lick
Horseware Ireland offers a palatable lick with 60 to 70 per cent less sugar than comparable products on the market while still managing to prevent crumbling during use and storage. It also leaves more room for the extra nutrients that have been included.
Judges’ comments: This product with low levels of sugar is very innovative because molasses is used not only to sweeten and increase palatability, but also to hold the lick together. Horseware has developed a method of reducing the molasses but maintaining the integrity of the lick and palatability – and a product that will appeal to the horse owner, too.

Company: Solar Technology International
Product: Solar arena light
This solar-powered floodlight system provides an easy-to-fit, mains-free solution for horse manèges, training areas, yards and sports fields. Supplied with a bracket and fixings, it can be clamped on to any scaffold pole. Six units, operated by a sensor or remote control, will illuminate an area of 40 x 20m for up to six hours.
Judges’ comments: This is a brilliant but simple idea and an innovative, practical and affordable product that is easy to install. It uses modern technology in a fresh way to offer an alternative form of lighting.

Highly commended
Company: Horseware Ireland
Product: Horseware HorsePal temperature and humidity monitor
This innovation allows you to read the temperature and humidity inside your horse’s rug in real time from your smartphone by downloading the app. The sensor, initially available as a stand-alone product, will be built into rugs in future. It sends data to the app, which combines this information with the three-day weather forecast to make an intelligent recommendation.
Judges’ comments: This is a really exciting innovation that has clearly come about through significant investment. We can see how this idea will develop in future.

Joint winners
Company: Matchmakers International
Product: Fieldmasta 200g turnout rug with 350g fixed neck
The No Mane Loss Clever dome neck on these turnout rugs provides complete coverage, takes pressure off the mane and increases air circulation to prevent hair follicles becoming starved of oxygen and falling out. The articulated full-neck design relieves pressure on the withers and allows the neck cover to stay in place while the horse grazes. An anti-rub lining and tri-vent shoulder gusset give an enhanced fit and freedom of movement, preventing rubbing on the shoulder.
Judges’ comments: The neck design is brilliant, the quality excellent and the price competitive. Matchmakers seems to have thought of everything!

Company: Treehouse
Product: AeroChill cooling boots
Featuring HyperKewl, a non-toxic, super-absorbent polymer fibre used by Formula 1 drivers and military special forces, the boot has a quilted fabric that ensures after-work evaporation and cooling for up to 10 hours, increasing recovery time. The product, available in a range of sizes, is simply soaked in water for two minutes, reusable and durable.
Judges’ comments: The fantastic technical features allow an amazingly long period of cooling. The well-designed boots, which are versatile and easy to use, come in very striking packaging and are competitively priced.

Company: Absorbine/WF Young
Product: ShowSheen Woof Pouf
The Woof Pouf, providing 16 baths, contains Ordenone soap beads that lift odour and wash it away.
Judges’ comments: This is a simple and practical idea, does what it says and is well-packaged and good value.

Highly commended
Company: Petface
Product: LokTop mealworm bird feeder
This large-capacity wild bird feeder features a patented locking-lid mechanism that is released only when the handle is folded all the way to the back position, helping to deter unwanted predators from stealing food. The unique platform with hood keeps food dry and fresh, and protected from wind, while the hooped perch allows access to all garden birds.
Judges’ comments: This excellent product is well-designed, attractive, robust, user-friendly and reasonably priced. A good idea!

Company: Horseware Ireland
Product: AA Platinum Motion Lite jacket
Horseware Ireland’s first competition jacket in the AA Platinum range features an elegant design and cut taken directly from its classic Italian AA jackets and is machine-washable and quick-drying, with no ironing needed. It claims to be the most lightweight and breathable competition jacket ever.
Judges’ comments: We love the innovation, beautiful fit and extremely lightweight and breathable qualities. The jacket far exceeds its hanger appeal.

Highly commended
Company: Ariat Europe
Product: Ariat ladies’ Caldo jacket
This athletically styled waterproof stretch jacket features synthetic insulation for maximum warmth without bulk, Ariat’s V3 technology in the shoulder, contrast lining, adjustable collar and cuffs, and a removable, oversize hood to fit over a riding hat.
Judges’ comments: The jacket has a lovely fit and great design, with excellent attention to detail and innovative fabric. Really smart and practical, it is equally wearable away from the yard.

Company: HRP Equestrian & Wing Saddle Pads
Product: HRP Pressure Reducing Wing Saddle Pads
These saddle pads exert no pressure behind the saddle during trot and canter, and significantly less pressure for other gaits compared with conventional pads. There are various styles for the different equestrian disciplines.
Judges’ comments: It is lovely to see a scientifically based, broad-appeal product – in so many styles.

Highly commended
Company: Neue Schule
Product: Turtle Tactio bit
This product is designed to accommodate the larger or sensitive tongue with supreme comfort and encourages acceptance of the bit and rider instruction. The flattened undersides of the cannons, with anatomy-inspired recesses, are held parallel to the tongue whatever the riding activity.
Judges’ comments: We loved seeing a product where horse welfare and comfort are the paramount concerns – along with inspired innovation.

Company: Klick and Ride
Product: Klick and Ride
This stud system for horseshoes offers an easy application with no threads or screwing in needed – simply click in the studs and go, using a quick, easy and safer application.
Judges’ comments: This product is innovative, great quality, comes in a handy case and has good market appeal.

Highly commended
Company: HackCam (Gizapaw)
Product: HackCam horse exercise coat
The horse coat features a glow-in-the-dark strip that is also reflective. It has detachable tail flaps to enable changing of the wording or the HackCam MUVI PRO tail sleeve can be used instead. It comes in a range of sizes, with a free detachable LED flashing light.
Judges’ comments: The reflective strips are good-quality and the product has broad market appeal. A good idea.

BETA International is the leading trade exhibition for equestrian, country clothing, outdoor and pet products. The 2016 show is taking place at the NEC, Birmingham, from 24 to 26 January.

• See ETN February issue for reports, results, reaction and pictures from BETA International 2016.


27th January, 2016.

The Farmers’ Friend has scooped the ETN prize draw run at BETA International earlier this week.

The Exeter based retailer wins £1,000s worth of products donated by ETN advertisers who were also exhibiting at the show.

As part of its prize, The Farmers’ Friend will be profiled in an upcoming issue of ETN.

“It’s great news,” said James Phillips, saddlery manager at the business that was established in 1877.

“We had a very useful day at BETA International; it’s always worth going.”

• The winner of the Quizmaster Challenge run in the December issue of ETN is Diane Whiting, South Houghton Equestrian, Heddon-on-the-Wall, Newcastle-upon-Tyne. Diane collects a luxury food and drink hamper


27th January, 2016.

The red carpet was rolled out for the equestrian trade when members gathered to hear the winners of the 2016 BETA Business Awards announced. These highly prized accolades, presented during the annual BETA Gala Dinner at the National Motorcycle Museum, near Birmingham, on Sunday 24 January, acknowledge companies and individuals judged to have made considerable contributions to the industry.

Guests enjoyed a drinks reception before taking their seats for a three-course dinner. Once the meal and presentations were over, guests danced and some even took their turn on the indoor, nine-hole mini-golf course.

The event’s raffle raised £1,600 for Riding for the Disabled and HorseBack UK. Prizes included a £240 leisure spa break voucher from Whittlebury Hall, a set of glasses from Burridge Trophies, a luxury hamper from BETA International and champagne from BETA.

“I would like to congratulate all the winners and finalists who have come so far against some extremely tough competition,” said BETA executive director Claire Williams. “Once again, our judges had a tough task in selecting the final winners, as we received a high degree of nominations providing extremely compelling reasons why each nominee should receive an award. It is fantastic to see the BETA Business Awards continue to develop and grow in this way.”

The winners of the 2016 BETA Business Awards are...

Winner: Jane Yeoman, Countrywide Farmers, Bridgend, Mid Glamorgan
This award recognises the employee showing initiative, excellence in customer service, product knowledge and commitment to professional retailing. It is intended for shop-floor employees only, not managers, and nominations were invited from employers or sales representatives. The finalists were interviewed to determine the winner, who received a cash prize of £200, with BETA training vouchers going to her employer.

One of the judges said of the winner’s interview: “Jane was everything an employer could want – calm, clear, relaxed, pleasant – and gave detailed and thoughtful answers. Her experience and professionalism shone through. If Jane were an employee of mine, I would be nothing short of elated!”

Winner: Suzi Law, TopSpec, Pickhill, North Yorkshire
This award rewards excellence in product and customer knowledge. Retailer nominations were followed by votes and an interview with the finalists.

Suzi was repeatedly described by nominators as having fantastic product knowledge and being extremely friendly and enthusiastic about her work. A judge said of her interview: “Suzi showed immense dedication and commitment to her job, being prepared to go the extra mile to provide a really good service. Her enthusiasm for her work positively bubbled down the phone.”

Winner: Vale Brothers, Walsall, Staffordshire
Runner-up: Group55 (Animology), Preston, Lancashire
This award is presented to the company that has achieved sustained increases in export activity over a period of three years. This year saw the most nominations ever received for the award. Judges noted that Vale Brothers was a company not afraid to tackle difficult markets. The winner showed a good strategic approach that didn’t shy away from markets others might perceive as challenging. The company also proved the importance of market visits to get to know its customers, something that has patently reaped rewards.

Winner: Horse of the Year Show
Runner-up: Your Horse Live
This accolade acknowledges the event at which tradestands are present that best works with its exhibitors and takes their needs and requirements fully into consideration, and views its tradestands as an integral part of its success.

Known as the world’s most famous horse show, the winning event attracts long-established and loyal visitor numbers year after year. In 2016, the show is in its 68th year. A nominating visitor said it provided “a magical atmosphere, with great shopping and attractions, with a variety of competitions on each day”.

This award, in two categories for the first time, rewards the company that best embraces social media and uses it to powerful effect throughout its marketing strategy. The judging panel considered application presentation, innovation and use, originality of content, compelling nature of presence, interaction with audience and accuracy and engagement of information.

20 Hours and Under

Winner: Burghley Horse Trials

All three judges were unanimous, saying: “Their pages were packed with interesting and effective posts with original and shared content, and a high level of engagement. They managed to succeed in maintaining a bright, snappy presence all year round.”

Over 20 Hours
Winner: Horseware Ireland
Judges praised “strong pages with lively and eye-catching images and avid engagement”, adding: “Content is fresh, original and constantly updated with product information, inspirational quotes, plenty of videos and graphics. The voice of the pages is warm, chatty and good-humoured. Their pages are upbeat and entertaining.”

This award, for tack shops and feed merchants, is divided into four categories – large, medium, small and mail order/Internet retailers. Customer nominations were followed by a vote of BETA trade members, mystery shoppers and incognito telephone calls.

Large Retailer
Winner: Aivly Country Store, Ringwood, Hampshire
Runner-up: Norvite Farm & Country, Insch, Aberdeenshire
A nominator praised the winner’s “exceptional service and quality products”. A judge commented: “Lovely shop with good sales assistants who acknowledged us straight away despite being busy.”

Medium Retailer
Winner: Jet Set Saddlery & Countrywear, Dundonald, Ayrshire
Runner-up: Houghton Country, Heddon-on-the-Wall, Northumberland
The winner’s “great customer service with knowledgeable, friendly staff” was noted by a nominator. Judges said: “They offered an excellent selection of products and friendly service.”

Small Retailer
Winner: Equicraft of Backwell, Somerset
Runner-up: Tower Farm Saddlers, East Barton, Northamptonshire
One of the nominators described the winner as “very helpful, always going above and beyond to find what I need”. A judge said: “Staff were knowledgeable and clear in their advice.”

Mail Order/Internet Retailer
Winner: Houghton Country, Heddon-on-the-Wall, Northumberland
Runner-up: Mane Supplies, Harrogate, North Yorkshire
“They always give excellent service and advice,” said one nominator of the winner. Judges said: “A well-structured website with good navigation and shopping tools. Their dispatch and customer service put them clearly at the top of the list of finalists.”

Winner: TopSpec Equine, Pickhill, North Yorkshire
Runner-up: Saracen Horse Feeds, Aylesford, Kent
This accolade goes to the company that offers exemplary service in nutritional advice to customers, both trade and retail. Customer nominations were followed by incognito telephone calls. Judges praised the winner’s “excellent, friendly service and brilliant follow-on from the call, with product information and vouchers received in the post within 24 hours”.

Winner: Trilanco, Poulton-le-Fylde, Lancashire
This award goes to the manufacturer, wholesaler or distributor judged to offer the best in delivery, customer service, product knowledge and awareness of retailers’ requirements. Nominations from both retailers and suppliers themselves were accepted. Judging of shortlisted companies was followed by a retail members’ vote. One nominator described the winner as “efficient and reliable, with high-quality goods and excellent service”. Judges said: “The winner’s commitment to customer service was clear in their entry and reflected in retailer comments.”

This award, in two categories, acknowledges sponsored riders who make the greatest contribution to the trade, as nominated by their sponsors. It is presented to those who have participated fully in building a relationship with their sponsors, generating good results for them as well as themselves.

Amateur Rider
Winner: Ricki Riley
Nominator Horzehoods began a small sponsorship of the winner two years ago, when it was a young company. Not only has Ricki been a great ambassador but, says Horzehoods, she has also become part of the product development team purely for the love of developing great products and to live up to her role as a sponsored team rider.
Professional Rider
Winner: Ben Hobday
Equilibrium Products praised the winner for his extremely hard work. “Adding Ben to our team of sponsored riders provided us with access to a new demographic, helping us to reach a new, young audience,” said the company. “Our sponsorship of him has led to a notable increase in our social media following and an increase in brand recognition.”

Winner: Bill Vero
Bill received the Lifetime Achievement Award in recognition of the great contribution he has made to the equestrian industry through his commitment to rider safety as a pioneer of protective headwear.

He joined his family’s business, Everitt W Vero & Co – known for its Everoak brand of helmets for the equestrian, motor-racing and motorcycle-racing sectors – in 1960. His job was making the mould and painting distinctive patterns on helmets for legends of the motor circuit, including Jack Brabham, Jim Clark, Graham Hill, Stirling Moss and Barry Sheene.

When the Jockey Club and Brigadier Tony Teacher approached the business, Bill was involved in the design of the original fibreglass jockey skull cap, working closely with those such as Brough Scott who trialled it while racing.

From the 1970s, he was a member of British Standards Institution committees for both equestrian and automotive helmets. He worked on helmet testing in California with George Snively, of the American Snell Foundation, and was a member of the original PAS015 helmet committee, as well as that devising the European standard for equestrian headwear, which eventually became EN 1384 1996.

Bill made a cross-country helmet for Princess Anne at the 1976 Montreal Olympics and designed the hat worn by her daughter, Zara Phillips, at the 2012 London Games. In 1981, one of his hats suffered two large cracks when Willie Carson was trampled by half a dozen horses in the Yorkshire Oaks, fracturing the base of the champion jockey’s skull, but it was credited with saving him from worse injuries – and an example of the many lives his protective headwear has saved.

Bill, who retired in 2012, was involved in BETA’s first safety training course and has been generous with his time and expertise over the years. He believes passionately about the safety of all riders and his advice is sought by BETA as well as many other hat manufacturers. Indirectly, Bill’s efforts have probably saved more lives than any other individual in the equestrian industry. “We know him as a quiet man who hides his light under a bushel, always working in the background, happy not to take the limelight, but passionate about improving protective headwear,” said BETA executive director Claire Williams.

• See BETA Business Awards winners’ pictures plus social shots from the BETA Gala Dinner in the February issue of ETN.


27th January, 2016.

Nominations open next week (1st February) for the 2016 Virbac 3D Worming Equine SQP of the Year award.

Launched six years ago, the accolade highlights the hard work and dedication of Equine SQPs [suitably qualified persons].

The winner will enjoy a hospitality evening at the Horse of the Year Show (HOYS) including overnight accommodation and a champagne reception. He or she also receives a trophy and certificate – and can expect plenty of publicity.

Six finalists are selected from the initial nominations to go forward to the final judging to select the Virbac 3D Worming Equine SQP of the Year. Judging includes a mystery shop and interview by industry experts.

All finalists receive certificates and logos to use on their website and social media.

To nominate a deserving Equine SQP, visit www.3dworming.co.uk Businesses can nominate their resident SQPs.


27th January, 2016.

Equine products manufacturer Fly Away & Groom Away has been acquired by Horseware Ireland.

Since 1994, Fly Away has specialised in natural, non-chemical fly repellents. The Groom Away range is designed to achieve top turnout.

“We are delighted to add Fly Away & Groom Away to the Horseware product range,” said Tom MacGuinness, managing director.

“Our mission is to make life easier for horse and rider. Fly Away products are natural, safe and, above all, effective - making them indispensable tools for the busy horse owner.”

“This is an exciting new chapter in the Fly Away story,” said Simon Lloyd of Fly Away. “We’re looking forward to what the coming year holds as we become part of the global phenomenon that is Horseware.”

Retailers can continue to order Fly Away & Groom Away ranges through their existing channels, he added.


18th January, 2016.

Equestrian brands from four continents converge on the NEC, Birmingham later this week for BETA International 2016.

More than 30% of exhibitors - nearly one in three – will represent international brands when the three-day trade fair opens on Sunday (24 January), organisers have confirmed.

Famous names such as Schockemöhle Sports from Germany, Swedish brand Mountain Horse and Professional’s Choice from the USA join BETA International debutants Ikonic Saddlery from Belgium and Australian leather specialist Hamag.

“It’s a unique opportunity for retailers to see the products and meet the people from companies across the world, all under one roof,” said James Palmer of BETA International.

Also to be seen at the show is wood shavings bedding from Latvia at Horse Span, on trend clothing from Spooks (Germany), Kastel Denmark and Kingsland (Norway).

Then there’s the latest in helmets by French brand Samshield and Argentinian saddlery from Cueros Santa Cruz.

From French wholesaler Ekkia to Chinese manufacturer King Young, Canadian newcomer Konia to long-standing regulars First Euro from Pakistan, BETA International delivers diversity on a global scale to UK and European retail buyers.

Wholesalers Waldhausen, Kerbl and HKM Sports, as well as German Horse Industry Consulting, are part of a strong contingent from Germany.

The Scandinavian countries are well represented by the likes of Back on Track from Sweden and Danish brands Deerhunter and House of Montar. While from Italy come saddlery specialist Prestige Italia and boots brand DeNiro plus Lorenzini with its titanium bits.

Popular feature areas at BETA International include a fashion show, new product gallery and continuous action in the horse demonstration arena.

On Sunday, ITV newscaster Alastair Stewart chairs a Question Time style debate between well-known industry figures. Monday sees the presentation of the BETA International 2016 Innovation Awards.

There are also seminars for SQPs to earn CPD points on Sunday and Tuesday.

There’s still time to apply to visit BETA International which is a trade-only event. Admission is free on pre-registration at www.beta-int.com where you’ll also find a full list of exhibitors and activities.


18th January, 2016.

Visit the ETN stand (P1.1) at BETA International 2016 and you could win £1,000s worth of products for your store.

The winner-takes-all prize will be awarded to the retailer whose name is first out of the hat in ETN’s prize draw.

To enter, bring your business card to the ETN stand anytime during BETA International which takes place on Sunday to Tuesday, 24 – 26 January at the NEC, Birmingham.

All the products to be won have been donated by BETA International exhibitors who have also advertised in ETN’s January issue which previews the show.

ETN is the official media partner of BETA International and sponsors the BETA International Innovation Awards.

• Reports, awards results and pictures from BETA International will appear in the March issue of ETN.


18th January, 2016.

Trilanco is to move into a £7 million, purpose-built premises.

The animal health and equestrian wholesaler’s new headquarters will be at Kirkham in Lancashire, six miles from its current base at Poulton-le-Fylde.

Building work began last month (December) and is expected to be completed by the end of this year.

Read the full story in the February issue of ETN.


15th January, 2016.

Models of Valegro will feature in spectacular table centrepieces during the British Equestrian Trade Association (BETA) Gala Dinner on Sunday (24 January).

And a lucky guest from each table will get to take home a likeness of the dressage superstar.

“It’s our pleasure to provide centrepieces and place cards again for the BETA Gala Dinner,” said Farel Williams of DKL, UK distributor of Breyer model horses.

The dinner, during which the 2016 BETA Business Awards will be presented, takes place at the National Motorcycle Museum. The venue is adjacent to the NEC, Birmingham - home of the BETA International trade fair which takes place on 24 – 26 January.

The BETA Gala Dinner evening includes a champagne reception and three-course meal with entertainment and the awards ceremony. A few tickets may be available to speedy applicants.

Contact Laura Clegg in the BETA office on 01937 587062 or email laurac@beta-int.com

• DKL exhibits the new Valegro model by Breyer at BETA International.


14th January, 2016.

Maria Blackmore has joined the Saracen Horse Feeds sales team as area sales manager covering the south-west of England and southern Wales.

Based in Tetbury, Gloucestershire, Maria previously worked for five years in the veterinary market for diagnostic company Abaxis UK.

Before that she completed an HND in equine studies, followed by a degree from Aberystwyth University.

Maria is a keen rider who has evented. She says she’s always had a keen interest in equine nutrition and is looking forward to meeting retailers in her area in her new role with Saracen.

Maria can be contacted on 07736 825571.


11th January, 2016.

A subsidy is offered to Retail members of BETA who visit BETA International on more than one day.

To confirm entitlement to the £50 grant, visitors should call at the British Equestrian Trade Association (BETA) stand during this month’s trade fair.

The subsidy is awarded per company, not per person. So different members of staff can visit the show on different days to claim it.

The funding applies whether BETA Retail members attend on the Sunday and Monday, Monday and Tuesday, Sunday and Tuesday - or all three days.

BETA International 2016 is on 24 – 26 January at the NEC, Birmingham. Admittance is strictly trade only and free on pre-registration at www.beta-int.com


11th January, 2016.

A new tack shop opens at Northallerton Equestrian Centre near Yafforth, North Yorkshire this Friday (15 January).

The branch of Millbry Hill is next to the café in one of the centre’s two indoor arenas.

“Initially we’ll stock everyday items such as grooming kit, jods and basic tack as well as previewing the latest ranges,” said Tina Walker who owns and runs Northallerton Equestrian Centre.

“However there’s potential for more shop space in the future as we’ve added a new bay to the arena.”

A busy and popular venue, Northallerton Equestrian Centre runs at least five shows a week, from novice level to competitions affiliated to British Dressage, British Showjumping and British Eventing.

There’s also a riding school and livery yard on site, while the centre hosts clinics and demonstrations with top names.


11th January, 2016.

A patent has been granted for a girth.

The Fairfax Performance Girth was used by British equestrian competitors during the 2012 London Olympic Games. It became talked about as ‘Team GBR’s secret weapon’ before being released onto the open market.

“Approval of the patent application has been a three year process, but it’s a real coup for us,” said Vanessa Roberts, director of Walsall based Fairfax Saddles.

The granting of a patent acknowledges the girth’s unique design and ensures it cannot legally be copied.

“The Performance Girth is the only one to have been scientifically proven to improve performance and was the subject of our first scientific paper,” added Vanessa who worked with top horses and riders to develop and test the product.


8th January, 2016.

Retailers, reps and riders are among the finalists just announced for the 2016 BETA Business Awards.

The awards will be presented during the British Equestrian Trade Association (BETA) Gala Dinner on Sunday, 24 January at the National Motorcycle Museum.

The venue is adjacent to the NEC, Birmingham - home of the BETA International trade fair which takes place on 24 – 26 January).

There remains a limited number of tickets available for the glittering social occasion that is BETA’s annual Gala Dinner. See below for how to book.

Finalists for the 2016 BETA Business Awards are:

TSM Social Media Award
Aivly Country Stores Ltd
Burghley Horse Trials
Dodson & Horrell
Pet Rebellion
Tower Farm Saddlers
Bliss of London
Country & Stable of Olney
Derriere Equestrian
Horseware Ireland

Blacks Trade Supplier of the Year Award
Battle, Hayward and Bower Ltd
Bliss of London Ltd
Matchmakers International Ltd
Trilanco Ltd

Equestrian Event of the Year supported by Henson Franklin
Your Horse Live
Royal Windsor horse Show
Horse of the Year Show

Equine Careers Sales Representative/Agent of the Year
Suzi Law – TopSpec Equine
Sarah Rushby – Saracen Horse Feeds
Bryan Fearn – Carr & Day & Martin
Nicola Brown – Matchmakers International

Harry Hall Employee of the Year
Anna McGurk – Tower Farm Saddlers, Rugby, Warwickshire
Jane Yeoman – Countrywide Farmers, Bridgend, Mid Glamorgan
Claire Forgacs - Countrywide Farmers, Marlborough, Wiltshire
Ellie Parker - Countrywide Farmers, Bourton-on-the-Water, Gloucestershire
Leesa Marples – Milton Equestrian, Worksop, Nottinghamshire

Haygain Nutritional Helpline of the Year
Allen & Page
Baileys Horse Feeds
Saracen Horse Feeds
Science Supplements
TopSpec Equine

UKTI Export Award –
Bliss of London Ltd
Dodson & Horrell Ltd
Group55 (Animology)
Haygain Ltd
Pet Rebellion Ltd
Vale Brothers Ltd

BETA Rider Award
Piggy French - Dodson & Horrell
Sophie Webster - Neue Schule
Ricki Riley – Horzehoods
Kristie Clinch – Airvest Ltd
Ben Hobday – Equilibrium Products
Marie Sandell – Bliss of London

SEIB Retailer of the Year – Mail Order/Internet Retailer
Silverburn Browbands – Mintlaw, Aberdeenshire
VioVet – Luton, Bedforshire
Mane Supplies – Harrogate, North Yorkshire
The Saddlery Shop, Beaworthy, Devon
Houghton Country – Heddon on the Wall, Newcastle upon Tyne

SEIB Retailer of the Year – Large Tack Shop
Aivly Country Store – Ringwood, Hampshire
Speedgate Enterprises Limited – Longfield, Kent
Norvite Farm & Country – Insch, Aberbeenshire
CCF Aberystwyth – Aberystwyth, Ceredigion
TCS Country Supplies – Berkley, Gloucestershire

SEIB Retailer of the Year – Medium Tack Shop
Tower Farm Saddlers – Rugby, Warwickshire
RB Equestrian - Great Brickhill, Buckinghamshire
Houghton Country – Heddon on the Wall, Newcastle upon Tyne
College Farm Saddlery – Finchley, London
Jet Set Saddlery & Countrywear – Kilmarnock, South Ayrshire

SEIB Retailer of the Year – Small Tack Shop
Tower Farm Saddlers - Earls Barton, Northamptonshire
Equicraft of Backwell – Backwell, Somerset
Eskdale Saddlery – Carlisle, Cumbria
First Saddlery & Countrywear – Fenwick, Ayrshire
Northern Pet & Equestrian Supplies – Penrith, Cumbria

• The BETA Gala Dinner evening includes a champagne reception and three-course meal with entertainment and the awards presentations. Tickets cost £57 each, a table of 10 costs £525 and a 12 costs £630. All plus VAT. To book, contact Laura Clegg in the BETA office on 01937 587062 or email laurac@beta-int.com


5th January, 2016.

A new trade-only website is set to reduce the risk of retailers trying new products without compromising their cash flow.

It’s just one innovation behind the new site created for European brands distributor Zebra Products by retail solutions specialist Citrus Lime.

Retailers can see the website in action on the Citrus Lime/Zebra Products stand at BETA International at the NEC, Birmingham, later this month (24 – 26 January).

“It’s an exciting reason for us to return to BETA International and a chance to show visitors something truly different,” said Simon Middleton of Zebra Products. The company last exhibited almost a decade ago.

The new website, a strictly B2B operation, enables retailers to share stock files with Zebra Products. It’s a system Citrus Lime has successfully introduced to independent retailers in the cycling sector.

“It makes stockists’ lives easier, and enables them to be more adventurous as retailers” said Simon.

“With this site, they can use us [the supplier] as a second stockroom, removing the risk of stocking new products or new colours and without putting cash flow in jeopardy.”

The website also allows stock to be checked, orders placed and account balances viewed 24/7.

Zebra Products distributes Amerigo and Equipe saddles, uvex helmets, Sprenger hardware, PK Sportswear and Cavallo clothing, Bucas rugs, Veredus equine boots, Konig riding boots and Fleck whips.

A full list of BETA International exhibitors can be viewed at www.beta-int.com


5th January, 2016.

Lifestyle label Joules is set to float on the stock exchange, according to press reports.

Founder Tom Joule is said to be working with investment bank Rothschild to take the company public.

The Sunday Times, amongst others, has reported that Joules was set for an IPO [initial public offering] valuing it at £140m.


5th January, 2016.

Sarfraz Mian, chief executive officer of Neue Schule, is recognised in the 2016 New Year’s Honours List

He has been given the British Empire Medal for services to UK Trade.

“This award recognises the dedication and energy that Sarfraz brings to his role in the company that has led to it being one of the leading lights in the north-east for exports,” said Graham Cross, technical director and chairman of Neue Schule.

“His contributions to sports and charitable activities serving the regional community are also recognised by this most prestigious award.”

Sarfraz Mian said he was “truly shocked” on hearing of his British Empire Medal.

He added that it was “wonderful recognition for the hard work undertaken by the Neue Schule team in developing world leading products and supporting the company’s retailers and distributors across the world."

North Yorkshire based Neue Schule, which specialises in bits, is the main sponsor of BETA International 2016.


5th January, 2016.

A “significant quantity” of saddles and country clothing have been stolen from a Lancashire saddlery retailer.

Thieves broke into Naylors Equestrian’s 15,000 sq ft Rochdale superstore at around 4.30am on 28 December.

They are believed to have entered and left via a window in the warehouse which is adjacent to the store.

Police confirmed that the business’s alarm was activated and that CCTV cameras were smashed.

A “significant quantity” of Bates and Wintec saddles were stolen, plus Barbour, Dubarry, Aigle, Horseware and Joules branded clothing.

The store remained closed until 4pm that day. “Although the thieves caused a mess and some damage to the store, we were up and running very quickly due to the hard work and dedication of our staff,” said James Atkinson, partner at Naylors Equestrian.

Naylors Equestrian and the Police could not confirm the exact amount or value of stock stolen.

Anyone with information can contact Crimestoppers on 0800 555 111 anonymously, the Police on 101 or Greater Manchester Police on 0161 872 5050.