30th April, 2015.

Sue Davis joins Animalife tomorrow (1 May) to support the supplements supplier’s Accredited Retailers.

She will be answering retailers’ queries and helping them maximise sales.

Sue previously worked in a school as administration officer for special needs, and before that as a legal PA.

“I’ve enjoyed 15 years of providing learning, administrative and personal support to students, parents and staff within a school environment,” she said.

“I hope to bring a personal and informative service to Animalife and very much look forward to this new and exciting position.”

Sue will work alongside existing team member Lorna Davis and company director Ross Riley.

“Sue’s organisational skills and excellent experience in communication make her the perfect candidate to help support our growing portfolio of retail accounts,” said Ross.

Sue enjoys keeping fit, singing, travel and spending time with her family and friends.

Animalife, the company behind Vetrofen and Vetroflex, has nearly 300 Accredited Retailers.

To find out about joining them, visit or telephone 0845 365 0050.


30th April, 2015.

Dave Darley has resigned as general manager of Vale Brothers. He leaves the company today (30 April).

Dave was the managing director of E Jeffries, staying on when Vale Brothers acquired the saddlery company in January.

“I’ve resigned,” Dave told ETN this week. “In the interests of both parties, it was the right thing to do at the right time.”

Dave has worked for Jeffries since 1990. He was sales director for 22 years before moving to Brisbane, Australia for 18 months to work for distributors JC Milton and Tallahesse. He returned to Jeffries in 2013 as managing director.

He told ETN that he has no firm plans about his future. “I didn’t leave with the intention of doing anything specific,” he added.

Vale Brothers and Jeffries are moving into a new factory in central Walsall.

In a statement, Peter Wilkes, managing director of Vale Brothers, thanked Dave for his “work and input over the past few months, particularly over factory move planning…we wish Dave all the best for the future and know he will be successful in whatever path he follows.”


28th April, 2015.

Twenty four British companies joined a trade mission led by the British Equestrian Trade Association (BETA) to last month’s Equitana Equestrian Sports World Fair, in Essen, Germany.

The event, which takes place every two years at the city’s Exhibition Centre, attracts about 200,000 visitors with equestrian demonstrations, show and teach-ins.

Tradestands, including the BETA group, were located in 15 halls and galleries.

“Equitana is a great place for market research, as well as sales, due to the wide range of visitors,” said BETA executive director Claire Williams about the nine-day event.

“It is a useful part of our fair programme and many companies found feedback from customers, particularly those from Germany, Holland and Belgium, invaluable in guiding them in the development of markets in the future.”

Claire confirmed that several companies exhibiting with the BETA group secured new business from as far afield as Finland and Russia.

BETA secured United Kingdom Trade & Investment (UKTI) funding for its trade delegates.

Jude Isbister, of Northumberland-based equestrian retailer Equine & Country, was delighted with the company’s Equitana début.

“We had a very successful visit and our products went down well,” she said. “We ship worldwide and went to a few overseas shows towards the end of last year, so decided to try out Equitana.”

Rimsky Birstonas, of So Cosy, specialist in alpaca, merino and pure new wool blankets and throws, was also happy.

“It was so helpful being part of the BETA group,” he said. “There was a real sense of community – and we are now thinking about going to EuroHorse in Gothenburg, Sweden. We have been selling to the UK for five years and it is now time to expand our markets.”

• Read Claire Williams’ insights from Equitana in the May issue of ETN.


27th April, 2015.

Horse & Country TV is inviting Badminton visitors to try their hand as television presenters.

The open auditions take place on the channel’s stand during next month’s horse trials.

The winner will get the chance to interview a top rider for a future episode of Horse & Country TV’s hit show Rudall’s Round-Up.


22nd April, 2015.

York based retailer Ride-away is sponsoring a new series of Express Eventing.

Under a three-year deal, Ride-away will be title sponsor of Express Eventing Challenges at Bolesworth International in June and the CLA Game Fair at Harewood House in Yorkshire in late July, early August.

A series of five competitions is planned for 2016, say Express Eventing organisers.

“We’ve been looking at a number of sponsorship opportunities to raise the profile of Ride-away,” said Janet Cahill, the retailer’s head of marketing.

“We felt that the Express Eventing format was the best fit due to its innovative approach and the size of the audiences it has attracted in the past”.

Established in 1980 and based ten miles north of York, Ride-away was acquired by Pets at Home in December 2012.

Express Eventing is an arena based, compact form of eventing.


21st April, 2015.

Rosie King has joined Saracen Horse Feeds as area sales manager for the south-east of England.

She previously worked for Merial Animal Health in administration and sales and has experience working with horses.

Rosie used to show her now retired 19 year old mare Folly in veteran classes. She’s also planning some dressage and showing with her new ride, a Dutch gelding called Rokke.


21st April, 2015.

DPD has won the Queen's Award for Enterprise 2015 in the Innovation category for its one hour delivery service, Predict.

The parcel delivery company says Predict has helped it achieve “dramatic growth” in the last five years.

Launched in 2010, it remains the only free service in the UK to give parcel recipients advanced notification of their exact one hour delivery slot by text or email.

‘In-flight' options allow customers to divert their parcel to a specified neighbour or arrange the delivery for another day if they can't be at home.

Predict is responsible for more than £178m of new business wins, says DPD.


20th April, 2015.

As Valegro and Charlotte Dujardin were defending their FEI World Cup title this weekend, work had started on a Breyer model of the dressage wonder horse.

Stephanie Macejko of the collectable brand visited Valegro at home in Gloucestershire before he left for the competition in Las Vegas.

Breyer’s Valegro model will be launched in the UK in December.

Charlotte and the 13 year old gelding won the world cup final freestyle by a full 10% over their nearest rivals, Edward Gal and Glock’s Undercover from Holland.


15th April, 2015.

ABC (Audit Bureau Circulations) has released independently audited visitor numbers for BETA International 2015.

An ABC certificate of attendance, published last week, reveals that 3,898 single entries were made during the three-day trade fair at the NEC, Birmingham on 22 to 24 February.

“The ABC figures keep us credible, honest and true, and support our drive to ensure that only the right people are granted access to the show,” said BETA International organiser Claire Thomas.

“We strive to deliver an audience that is serious about doing business and looking to place orders – and that’s something we did once again in February.”

BETA International’s audited attendance figure never includes repeat visits, added Claire.

“This can be misleading and create a false impression; our badging company goes to great lengths to ensure that the correct data is supplied to ABC,” she said.

“It’s essential that we can provide our exhibitors with an accurate picture of those who have visited the show. They want to be assured of quality buyers. The number of times a visitor has popped in and out of the show is of no use to them.”

ABC’s exhibition audit is an independent verification of an organiser’s attendance claims and demonstrates the value of investing in an event to exhibitors and visitors.

All figures are submitted to the ABC’s audit team, which performs a series of checks to ensure that they have been compiled in accordance with agreed industry standards and can be verified by supporting records.

BETA International is the world’s definitive trade exhibition for equestrian, country clothing, outdoor and pet products. The 2016 show returns to the NEC, Birmingham, from 24 to 26 January.

For information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email

• ETN is the official media partner of BETA International. The 2016 trade fair will be previewed in the January issue of ETN. To get involved, contact Nicki Lewis on +44 (0) 1937 582111 or email


14th April, 2015.

A new European regulation on classification, labelling and packaging of substances and mixtures has come into force.

Known in its abbreviated form as ‘the CLP Regulation’, it affects companies dealing with products such as hoof preparations and fly repellents.

Retailers and consumers may notice some updated pictograms that warn of potential hazards on packaging.

Rules that suppliers must follow when classifying chemicals and other substances have also changed.

Full details can be found at

• This story appears in the April issue of ETN.


14th April, 2015.

BETA (British Equestrian Trade Association) founder Antony Wakeham is among nine newly bestowed Honorary Fellows of the National Equine Forum (NEF).

The Fellowship was introduced at last month’s NEF in recognition of those who have made an important contribution to the event over the years.

The forum, which has been running for 23 years, brings together representatives from across the equestrian industry, including government, equestrian sport, veterinary science and welfare.

The first Honorary Fellows are past conveners Professor Graham Suggett and Air Commodore Miles Williamson-Noble, former vice chair Richard Matson, former treasurer and honorary secretary Lt Col Gordon Wesley, former joint secretary Pauline Harris and former committee members Peter Clarke, Dr Harry Greenway, Rosemary Philipson-Stow and Antony Wakeham.

As Honorary Fellows they are entitled to attend the forum each year, provide an informed but independent overview of NEF plans and progress, and bring wisdom and knowledge of precedent to the organising committee’s work.

Tim Brigstocke, chairman of NEF, said: “The committee was unanimous in its decision to acknowledge the endeavours of past and retiring members, without whom the NEF would not have become the immensely popular and highly regarded event it is today.”

The full proceedings of the 2015 Forum will be available for download shortly at on the National Equine Forum page. Among this year’s speaker was Claire Williams, executive director of BETA, who presented early findings from the 2015 National Equestrian Survey.

The 2016 National Equine Forum will be held on Thursday 3 March at the Institution of Mechanical Engineers, Westminster, London.


14th April, 2015.

Lisa Lazarus, who oversees the FEI’s commercial activities, is leaving her job at the end of next month (May).

She is moving to Singapore with her family.

The FEI, the governing body for international horse sports, has engaged recruitment agency Korn Ferry to search for a replacement.

Lisa’s role as chief of business development and strategy includes broadcast media distribution and sales, partnerships, branding, licensing and merchandising.

“Lisa Lazarus has made a huge contribution to the FEI over her six years with us,” said Sabrina Zeender, FEI secretary general.

“We are now looking to build on that success, as equestrian sport experiences huge global growth and moves to the next level commercially.”


8th April, 2015.

Prices in Britain’s shops fell by 2.1% last month (March).

It’s the deepest deflation rate since the British Retail Consortium (BRC) began recording it in 2006.

However, retailers can be optimistic, according to BRC director general, Helen Dickinson.

“There’s evidence of plenty of promotions and price-cuts in non-food items which should help drive up sales at a time when retailers are turning their attention to the summer ranges,” she said.

Pointing out that the consumer price index (CPI) has fallen to zero for the first time on record, Ms Dickinson added that consumer confidence has soared to a near 13-year high.

“With strong consumer confidence and relatively benign macro-economic conditions we can expect the nation to respond with their feet or with a mouse click in the coming weeks,” she said.

Mike Watkins, at analyst Nielsen, agrees: “Deflation is likely to be with us for the near future, which means shoppers are going to be able to stretch their budgets further when shopping in store or online.

“For many high street fashion, home and outdoor retailers, lower prices are being backed up by attractive promotions which comes at good time as momentum builds in selling late Spring and early summer ranges.”