UNDERWEAR FIRM WINS £20K


26th April, 2016.

Riding underwear company Derriere Equestrian has won £20,000 in a competition for small firms.

It’s the first time the FedEx Express Small Business Grant Contest has been run in the UK.

The annual contest recognises innovative brands by helping them achieve their global ambitions.

Worcestershire based Derriere Equestrian also won a day’s consultancy with a London-based PR agency.

“We’re absolutely over the moon,” said Claire Galer, managing director of Derriere Equestrian.

“This has come at the most perfect time for the business. Our export trade has endless opportunities.”

Derriere Equestrian was launched in 2014. The brand is exported to 29 countries and is stocked by 112 equestrian retailers.

The FedEx Small Business Grant Contest has been running in America since 2012. This year it’s been rolled out to the UK, Germany and France for the first time.

Entry is open to small businesses with up to 99 employees.

FedEx Express is the world’s largest express transportation company.


RETAIL EXCELLENCE CELEBRATED WITH AWARD SPONSORSHIP


25th April, 2016.

The 2017 BETA Business Awards will see SEIB Insurance Brokers return as sponsor of Retailer of the Year.

The awards, presented annually at the British Equestrian Trade Association (BETA) Gala Dinner, recognise and reward companies and individuals who have made significant contributions to the industry.

SEIB says its support of the awards for a 12th year is part of the company’s commitment to promoting retailing excellence.

“We’re extremely pleased to continue our sponsorship,” said marketing manager Nicolina Mackenzie. “Retailers do a fantastic job in an often challenging environment and their professionalism, enthusiasm for what they do and fantastic service deserve to be celebrated.”

The SEIB Retailer of the Year is one of ten BETA Business Awards and includes four categories: Large Retailer, Medium Retailer, Small Retailer and Mail Order/Internet Retailer.

The award is open to nominations from the customers of tack shops and feed merchants who feel that they receive exemplary service.

“We would like to thank SEIB for its support once again,” said BETA executive director Claire Williams. “The awards have continued to grow in stature over the years and that is in no small way down to the generosity of companies such as SEIB that make it all possible.”

The 2017 BETA Business Awards will be presented at the BETA Gala Dinner at the Motorcycle Museum, near Birmingham, on Sunday 22 January. The date is also the first evening of BETA International 2017 which takes place at the NEC, Birmingham on 22 – 24 January.


“A GREAT WARM-UP FOR BADMINTON”


25th April, 2016.

ETN blogger Sarah Poucher, whose family firm Emerald Green Feeds takes to the show circuit each year, files her first report of the new season from Belton Horse Trials (15 – 17 April).

And so the season starts. Thankfully, our first event is based, like us, in Lincolnshire.

Being just down the road means we can nip to the event site on Thursday afternoon and drop off the unit. Then we don’t need to leave on Friday morning until 7.30am, perfect.

At the end of every season, we promise ourselves we’ll get the unit ready for the following year over the winter. But of course we never do! So inevitably Thursday morning was spent getting prepared.

The event itself was, from our point of view, a reasonable show. We gave out lots of samples and spoke to lots of lovely customers.

However the weather on the Saturday created a few problems with several classes having to be cancelled. This was a great disappointment to many competitors who’d travelled long distances; although the organisers’ decision allowed the international classes to go ahead.

We caught up with three of our brand ambassadors – Sarah Bullimore, Ros Canter and Sarah Charnley - at Belton. All three are also competing at Badminton next month. We’re so proud of them; they’re all great ambassadors for our products and the fact they’ve made it to the world’s most prestigious event proves that our feeds are as great as we think they are.

I didn’t get much chance to look around the rest of the show at Belton, which is always frustrating. We were a little out on a limb.

Returning to Belton was a bit of an experiment. We exhibited there a few years ago and didn’t feel we were in the greatest of positions and therefore didn’t really see a tremendous amount of footfall over the three days.

This year we requested a different position (we didn’t get one though!) and decided to give it another go.

It was a busy show generally. Quieter on the Friday as you would expect but Saturday was busy despite the weather. I think more spectators and riders wandered around the stands because classes had been cancelled, so for us their misfortune was probably a slight advantage.

Sunday was glorious so everyone turned out for the day. I had family duties first thing, so after the children’s swimming lessons we headed to Belton to join the chaps on the stand. We actually had to queue for 45 minutes to get in, so many people were arriving.

All in all, Belton was a great warm-up for us for Badminton where we’ll once again be found in the World of the Horse marquee.

Here’s to another great season in 2016! Scarily, we’re already looking into 2017 as to what we will be doing and where we will be going with the Emerald Green Feeds show unit.

● Emerald Green Feeds specialises in Grass Pellets, Alfalfa Pellets and Grass-tastic pure grass chop, all produced from crops grown on the A. Poucher & Sons family farm in Lincolnshire. Find out more at www.emeraldgreenfeeds.co.uk


SUPPLIERS WIN QUEEN’S AWARDS


21st April, 2016.

Lintbells, maker of YuMOVE equine and pet supplements, received a Queen's Award for Enterprise in the Innovation category.

The company was established in 2006 by John Howie and John Davies who were determined to find a solution for John Davies’s chocolate Labrador Charlie’s reduced mobility.

Lintbells now employs 45 people near Hitchin in Hertfordshire and exports to more than 15 countries.

Find out more about Lintbells’ Skin & Coat supplement for horses in ETN May issue (page 43).

Meanwhile Probiotics International has been awarded the Queen’s Award for Enterprise for a second time in the International Trade category.

The manufacturer of Protexin has made products for the veterinary, human, agricultural and equine market for more than 25 years.


U-TURN ON HELMET RULE BRINGS RELIEF FOR RETAILERS


20th April, 2016.

A helmet that meets one of the highest safety standards was banned for cross country use by British Eventing (BE) last weekend.

Then yesterday (19 April), the sport’s governing body did a U-turn on its apparently abrupt decision.

The announcement that it was alright after all for riders to compete in the PROtector Cool Xcountry model came as a relief to retailers holding stock.

The helmet, which carries the SNELL E:2001 standard, is from Parkgate Equestrian which merged with Patey Hats earlier this year.

The bone of contention was the helmet’s small ridge along its front edge.

This meant it fell of the BE rule which states the cross country headgear is “a jockey skull… having no peak, peak type extensions or noticeable protuberances above the eyes or to the front.”

On Monday, James Bebbington of Patey Hats told ETN he was in discussion with BE. He added that stockists had been contacted to advise them of the situation.

“We’re hopeful of getting the decision reversed,” he added.

In a statement issued yesterday, BE said: “[We have] been made aware of a specific part of the permitted standards that permits a small, smooth protuberance to the front of a hat, but not a peak.”

It has revised the rule with immediate effect to that below.

Rule 7.2.3: Cross Country Protective Headwear is a ‘jockey skull’ of an even round or elliptical shape with a smooth or slightly abrasive surface, having no peak or peak type extensions. Noticeable protuberances above the eyes or to the front not greater than 5mm, smooth and rounded in nature are permitted. It must also comply with the ‘protective headwear’ criteria and be tagged as set out above. A removable hat cover with a light flexible peak may be used.


UK’S LARGEST EQUESTRIAN MANUFACTURER TRACKED DOWN


20th April, 2016.

ETN has been finding out which is Britain’s biggest equestrian manufacturer.

With many variants when it comes to measuring a company’s size, we asked two simple questions:

● How many people work for your company?

● What is the size in square feet of your factory (or factories)?

The outcome on this basis is that Wrexham based riding hat manufacturer Charles Owen is Britain’s biggest equestrian manufacturer.

ETN’s findings, in alphabetical order:

Abbey England - 50 people and 50,000 sq ft

Battles – 130 people and 60,000 sq ft

Champion Manufacturing - 55 people and 40,000 sq ft

Charles Owen - 145 people and 80,000 sq ft

Ideal Saddles – 64 people and 10,000 sq ft

NAF – 125 people and 70,000 sq ft

Tangerine Holdings – 140 people and 40,000 sq ft

Vale Bros – 107 people and 27,500 sq ft

NOTES: ETN questioned what we believe to be among the largest UK based manufacturers of equestrian equipment and products. We did not include feed companies. Figures correct at the time of going to press. This story appears in the April issue of ETN.

COMING SOON: ETN reveals the UK equestrian industry’s oldest companies. This will include retailers and distributors as well as manufacturers. If you’d like to tell us the date your company was founded, please email editor@equestriantradenews.com (Thank you to the dozens who have already contacted ETN, there’s no need to do so again.)


70% SPACE AT BETA INTERNATIONAL 2017 ALREADY SOLD


18th April, 2016.

More than 70% of stand space for BETA International 2017 has already been taken by companies from the UK and overseas.

New faces set to exhibit include Peter Horobin Saddlery from Australia, Stiefel, Innopha GmbH from Germany, Nacri Naturalis from France, MIT Surgical from Pakistan, and UK based HUF Designs, Alice Reins and Horse Empire.

“With nine months to go until next year’s trade fair, things are continuing to gather momentum at an incredibly positive rate,” said BETA International sales manager James Palmer.

“This puts us in a fantastic position and allows us to consolidate and shift up a gear as we move forward into the second half of the year.”

BETA International is the world’s leading equestrian, country clothing, outdoor and pet product trade exhibition.

The main sponsor is bit and bitting specialist Neue Schule.

BETA International 2017 takes place at the NEC, Birmingham, from 22 to 24 January.

For information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com

ETN is the official media partner of BETA International.


“NOW’S THE MOST TAX EFFICIENT TIME TO SELL”


18th April, 2016.

If you’re thinking of selling your business, now is the most tax efficient time in recent history.

Entrepreneurs' tax relief was extended to include long-term investors in the latest Budget. While capital gains tax has been slashed by 8% for all business owners.

Entrepreneurs' relief, which applies to business owners seeking to sell, continues to grant a preferential capital gains tax rate of just 10% on business gains of up to £10 million.

However, this has only been guaranteed for the next 12 months, warns Anthony Cobham of corporate sales experts KBS.

Additionally, the rate of capital gains tax has been reduced by 8% on anything gained after £10 million.

“Previously, individuals would have also been required to be employed within the firm and hold a stake of 5% or greater in order to claim a £10 million lifetime allowance at the reduced rate,” he explains.

“However, under the new changes referred to as ‘investors’ relief’, the provision has been extended to all long-term investors with shares in privately owned companies.”

The announcement is good news for both buyers and sellers, he adds, with investors now provided with a greater incentive to invest in SMEs and subsequently benefit from the rewards of a reduced tax liability.

“So if you’re considering a full or partial sale of your company, then now is a great time to act.”


DELIVERY “AS IMPORTANT AS PRICE” TO CHRISTMAS SHOPPERS


11th April, 2016.

Christmas 2016 could be the first year of Christmas Day deliveries, say retail experts.

And with just 257 shopping days left, retailers should be planning pre-Christmas fulfilment now to meet ever higher customer expectations.

With increased demand for same day delivery and multiple delivery choices, retailers who think it’s OK to say on 17 December that orders might not arrive in time for Christmas could lose £1,000s in sales, warns David Jinks of delivery specialist Fastlane International.

“I wouldn’t be surprised to see a service such as Amazon Prime Now actually delivering on Christmas Day,” he added.

The Christmas retail landscape is already looking very different from 2015.

Argos introduced its pioneering same-day Fast Track service just before Christmas last year. It was still taking orders on December 24.

This year, it will have the Sainsbury’s empire behind it; something that could change internet customers’ delivery expectations.

“We have been warning for some time that deliveries will become as important as price in the battle to win customers and keep them loyal,” added David Jinks.

“This is why Amazon has invested so heavily in its Prime member delivery options, including its near-instant Now service - because its Prime members spend 68% more with Amazon than non-members.

“That’s customers already lost to other retailers next Christmas - unless their delivery options are made more attractive.

“It’s not such a leap to envisage Amazon delivering on Christmas day… albeit for a price…”

Additionally, the switch to mobile is also something that e-retailers need to have in place ahead of Christmas if they haven’t already, he warns.

Three quarters of e-commerce traffic now takes place on mobile in the UK. Sites that aren’t optimised for tablets and smartphones will miss out on research and orders by shoppers on the go.

Retailers need to have responsive sites in place in good time for Black Friday (25 November) and beyond.

“To ensure they have themselves a very merry Christmas, retailers from the smallest online marketplace trader to major multichannel names need to have deliveries at the heart of their Christmas campaigns,” concludes David.


TWO CHOSEN CHARITIES NAMED BY BETA INTERNATIONAL 2017


11th April, 2016.

BETA International has named two chosen charities for its 2017 show.

They are Riding for the Disabled Association (RDA), which is dedicated to improving the lives of people with disabilities through the provision of horse riding and carriage driving.

And HorseBack UK, an organisation that was set up to help military personnel suffering from complex trauma, acute psychological injury and amputation through equine-assisted rehabilitation.

Both charities will enjoy a powerful presence at the trade fair, where visitors and exhibitors can find out more about their work and discover ways in which they can support the organisations’ work.

“We are extremely pleased that RDA and HorseBack UK have agreed to become our chosen charities,” said BETA International organiser Claire Thomas.

“They are each highly regarded and work closely with horses to help people with specific needs.

“The equestrian industry’s leading B2B show offers both charities the ideal opportunity to highlight their work to members of the trade.”

RDA chief executive Ed Bracher said: “We are delighted to have been chosen as the charity partner for BETA International.

“It’s a great way for us to raise awareness of our work among industry leaders and equestrian companies attending the event. We are very grateful to the show organisers for supporting us in this way.”

HorseBack UK operations manager Jay Hare said the charity was extremely excited to be selected.

“This partnership will allow us to reach a wider audience and raise much needed funds to continue our work,” he added.

“The charity’s horses have helped more than 500 individuals move forward with their lives over the past seven years. BETA International will allow our work to help those who have sacrificed so much for their country to continue.”

BETA International is the world’s leading equestrian, country clothing, outdoor and pet product trade exhibition. The 2017 show takes place at the NEC, Birmingham, from 22 to 24 January.

For information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email jamesp@beta-int.com

ETN is the official media partner of BETA International.


NATIONAL DISTRIBUTION DEAL FOR FAST-GROWING FEED COMPANY


7th April, 2016.

Equine feed and herbal supplement specialist Thunderbrook Equestrian has agreed a distribution deal with wholesaler Armstrong Richardson.

It was brokered at BETA International 2016 where Thunderbrook Equestrian was exhibiting.

Distribution via Armstrong Richardson gives retailers nationwide access to products from the fast-expanding, Norfolk based company.

Thunderbrook Equestrian’s rapid growth over the past 18 months has seen its number of UK stockists increase from 30 to more than 500.

“We have steadily grown to be one of the main horse feed businesses providing a feeding solution for the metabolically challenged horse,” said founder and managing director Dr Deborah Carley.

“Feeding healthy horses with the correct diet is also important, preventing problems before they occur,” she added.

“And that’s why more and more owners of leisure and competition horses are turning to our feeds too.’’

Thunderbrook Equestrian products are also available to the trade from Bones South West, H G Gladwell & Sons, H M Scarterfield, Henry Cole & Co and Mears Animal Feeds - as well as Armstrong Richardson.


LEARN AND EARN CPD ONLINE WITH ETN


7th April, 2016.

Saddle fitters, SQPs and farriers can test their knowledge with ETN’s online CPD features.

The features and are written by experts and approved by relevant professional bodies.

They are designed to help people working in the equestrian industry learn more about their specialist field and maintain their qualifications.

Each article is followed by a quiz comprising eight to ten questions with multiple choice answers.

The features and quizzes for SQPs (suitably qualified persons competent to prescribe and supply certain animal medicines such as wormers) are accredited by AMTRA (Animal Medicines Training Regulatory Authority). They cover equine health and nutrition.

SQPs who read the features and correctly complete the quiz are awarded CPD points by AMTRA. SQPs are required regularly to top up their CPD to keep their qualifications current.

ETN’s CPD features for farriers are accredited by the Farriers Registration Council (FRC). Although CPD is compulsory only for Approved Training Farriers, participation is strongly encouraged for all farriers and apprentices.

The next CPD feature for saddle fitters appears in the June issue of ETN.

ETN’s CPD features are published first in the monthly magazine and then online at www.equestriantradenews.com The quizzes can also be completed here.


RETAILER CELEBRATES RESCUED HORSES


5th April, 2016.

R & R Country is supporting a new showing series for rescued horses and ponies.

The retailer, which has stores at Melton Mowbray and Selby, is the main sponsor for the Hope Pastures Rescued & Re-homed (R & R) Showing Series.

Other sponsors of the series worth £1,500 to its prize-winners include Horseware, Global Herbs and Rosettes Direct.

The Hope Pastures R & R Showing series got underway last weekend. It includes monthly ‘virtual’ (Facebook and web) qualifiers as well as qualifiers 'in the flesh' at local shows.

Anyone who has rescued or re-homed an equine can enter.

‘Rescued’ includes animals which have been officially rescued via a charity, plus those which have been bought in a neglected/maltreated state, saved by re-training or taken on as a companion.

“We’ve been completely overwhelmed by the support the equestrian trade has shown for the Rescued & Re-homed Showing Series,” commented Kim Pengelly of Hope Pastures.

“The idea was born from days spent representing Hope Pastures at shows and events, where I’ve talked to many, many people who’re not only interested in what we do, but who also have their own rescue stories to tell us. Rescued & Re-homed enables them to share these stories and celebrate just how far their rescues have come.”

Hope Pastures was one of two chosen charities at BETA International 2016.

For more detail about the series, visit www.hopepastures.org/about-rescued-re-homed/?v=79cba1185463


FUNDING OFFERED TO RIDING PROVIDERS


5th April, 2016.

Businesses that offer riding facilities are invited to apply for grants of up to £25,000.

The British Equestrian Federation (BEF) has just opened the bidding process under its 2016 capital funding programme.

The initiative is designed to support the development of equestrian facilities that will boost participation in riding, driving and vaulting in England.

Over the last three years, the BEF has invested more than £500,000 into riding centres and organisations to help increase the numbers of people taking part in equestrian sports.

The Hoof Capital Funding scheme is provided by the Department of Culture, Media and Sport through the Government agency, Sport England.

Bids submitted should be for no less than £1,000 and no more than £25,000. The preferred bid level is between £10,000 and £15,000.

Grants will be awarded to those projects that can clearly deliver increased participation for equestrianism and have a positive sustainable impact to their local community.

Projects which are awarded funding will need to demonstrate the funded project is able to be completed by 31st March 2017. Expressions of interest should be received by the BEF by 29 April 2016.

Find out more at www.hoofride.co.uk/page.aspx?sitesectionid=540&sitesectiontitle=Hoof+Capital+Funding


GET TO KNOW NOPS ON TRAINING DAY


4th April, 2016.

Those new to the BETA NOPS scheme, or interested in joining it, can find out more via an Introductory NOPS Training Day later this month.

BETA NOPS is a feed assurance mark which aims to reduce the risk of naturally occurring prohibited substances (NOPS) in equine feed.

The training day takes place at the Arden Hotel, Birmingham, on 28 April.

It looks into the scheme’s background and includes the joining and registration process, as well as the requirements, including risk assessment.

The day costs £120 plus VAT per person for BETA members and £200 plus VAT for non-members.

For more details, contact Laura Clegg in the BETA office, tel 01937 587062 or email laurac@beta-int.com


NEW HOME FOR FOOTWEAR BRAND


4th April, 2016.

Equestrian and countryside footwear supplier Kanyon Outdoor has moved into new, larger premises.

The 10,000 sq ft building in Wellingborough, Northamptonshire houses a warehouse, offices and a laboratory.

Kanyon Outdoor is part of the Tripal Group which sold more than two million pairs of footwear across its various brands last year.

The company was established in 1995 by three friends with a background in safety and military footwear production. The three current directors Mark Burman, Simon Poole and Michael Turner are all related to the founders and represent the next generation.

Recently, the company has begun designing and sourcing bespoke footwear that can be branded for customers.