30th April, 2018.

Eight charities heard they had benefitted from generous donations during an awards luncheon in London last week.

SEIB Insurance Brokers has presented a cheque for £50,000 to the British Horse Society (BHS).

The donation was a highlight of the insurer’s inaugural Charity Awards luncheon in London last week (23 April).

“I have been at the helm of SEIB for over 50 years and it is with great pride that we are able to make this grant of £50,000 to the BHS to help equine welfare across the UK,” said SEIB’s chief executive officer Barry Fehler.

The money will go toward the BHS’s Healthcare on Tour project which delivers critical equine welfare across the UK.

When SEIB announced it was giving away thousands of pounds to charity, its customers were invited to vote for which charity deserved the top grant of £50,000.

Each of the final eight charities left the awards luncheon with some remuneration.

Runners up, the South Essex Wildlife Hospital received £1,000, and in third place, World Horse Welfare received a cheque for £900.

The other finalists were Welsh Pony Rescue and Rehoming, Demelza Hospice Care for Children, Fairly Beloved Rabbit Care, Riding for the Disabled and Redwings Horse Sanctuary.

SEIB, an independent broker, is owned by the Ecclesiastical Insurance Group that is in turn owned by the charity Allchurches Trust.

Next year SEIB Insurance Brokers will give away £100,000 to charity.


21st April, 2018.

The recipient is the only business of its kind to achieve the accolade.

Fairfax Saddles has won the Queen’s Award for Enterprise in the category of innovation.

The company’s achievement was announced today – HM The Queen’s 92nd birthday.

Queen’s Awards, considered to be the UK’s highest business awards, are given by The Queen on the advice of the Prime Minister.

Less than 50 companies win the Queen’s Award for Enterprise in the innovation category each year. Fairfax Saddles is believed to be the only saddlery company to receive one.

The Walsall based company produces performance-enhancing girths, saddles and bridles, plus a new breastplate, backed by research and published, peer-reviewed papers.

“Innovation based on rigorous research and testing has become something of an addiction for us”, said managing director Rupert Fairfax. “After all, it’s better to know something than just having to rely on guess-work”.

Recipients of Queen’s Awards are invited to attend a royal reception during the summer.


23rd April, 2018.

This annual show’s organisers will be easy to spot in their smart branded gear.

Finest Brands International (FBI) – home of the Toggi label – is to continue as BETA International's official clothing supplier for an eighth consecutive year.

As part of the agreement, the show’s organising team wears dual-branded garments from Toggi's country collections.

“FBI is one of our most loyal supporters,” said trade fair organiser Claire Thomas. “With their help, all members of the BETA International team – from those working behind the scenes to those liaising directly with exhibitors and visitors in the halls – always look incredibly smart and instantly recognisable while on duty.”

Sarah-Jane Fedarb, managing director, of FBI, added: “We’re very proud that the hardworking BETA International team will be donning Toggi clothing and footwear for the 2019 trade fair. They do an outstanding job of running the event, for which the whole trade is very grateful.”

Other BETA International 2019 sponsors include official media partner ETN, champagne bar sponsor NAF, visitor bags supporter Hy and main sponsor Neue Schule.

BETA International 2019 takes place on 20 – 22 January at the NEC, Birmingham. Find out more about exhibiting and visiting at www.beta-int.com

To get involved with official BEA International 2019 previews in ETN, contact Beth Crow on 01937 582111 or email bethc@beta-int.com


20th April, 2018.

Scottish retailer and safety specialist wins an award.

Amanda Burrows of Doune, Stirlingshire based A2B Equestrian is the latest Charles Owen Helmet Fitter of the Month.

“Known for her fitting expertise and fantastic selection of helmets, Amanda always goes the extra mile to ensure that everyone leaves with a helmet they love,” said the judges.

A2B Equestrian recently opened a new safety centre where customers can take advantage of one-to-one in-store riding hat and body protector fittings.


20th April, 2018.

The Yorkshire based company is supporting up-and-coming talent at its local event.

British Horse Feeds has agreed title sponsorship of this year’s Under 25 CCI3* competition at the Equi-Trek Bramham International Horse Trials.

Bramham’s under 25 section has helped launch the career of many leading names such as Zara Phillips, Piggy French and Tom McEwen, who all took the coveted title.

British Horse Feeds’ backing of the competition is an extension of its Bramham sponsorship

“As one of our most local events, we have enjoyed supporting it for a number of years now and we are excited to support this prestigious young riders section,” said Will I’Anson of British Horse Feeds.

“We hope the British Horse Feeds Under 25 CCI3* at Bramham International will continue to help produce and recognise some of the best up-and-coming event riders in the sport.”

Event founder, George Lane Fox was keen to help young riders develop. Originating in 1983, the class was for 18 to 21 year olds before becoming the National Under 25 Championships in 2002.

Said Nick Pritchard, event director: “It's fantastic news that British Horse Feeds are extending their sponsorship to cover the Under 25 section.

“It’s also great to have support from another Yorkshire company to continue the family and heritage feel of Bramham. Will and his team have been great partners and we're looking forward to working even more closely with them to make the British Horse Feeds Under 25 CCI3* 2018 our best ever.”

British Horse Feeds also sponsors the Fibre-Beet Horse Inspection Area and the Speedi-Beet Double Feat cross country fence at the event.


17th April, 2018.

Griffin NuuMed set to switch off the machines at its Somerset factory after 28 years’ production.

Specialist saddlepad manufacturer Griffin NuuMed – famed for its use of British wool - is to close its factory at the end of May.

Managing director Rosie Pocock told ETN she has no plans for the business or NuuMed brand, but wouldn't rule out expressions of interest.

Mrs Pocock cited the challenges of “a very flooded saddlepad marketplace” for the decision to call it a day. Although the business retains a strong customer base.

“It’s been sticking to our guns as a British manufacturer using British wool - able to fulfil bespoke orders as well as our many regular lines - that’s kept us going,” she added.

Griffin NuuMed products’ longevity may also have played a hand in their demise, Mrs Pocock admitted. “You could say we’ve been penalised for making something of good quality.”

Consumer demand for fashionable products ‘now’ was another issue for a manufacturing business that sometimes had lead times for raw materials, she added.

Mrs Pocock paid tribute to the 14 strong “super team” at Griffin NuuMed.

“It’s been a great little business for a long time and many of the production team have been with us for many years.”

Griffin NuuMed will be trading at Badminton as usual. And the company will endeavour to complete as many orders as possible before switching off the machines on 31 May.

The 14 people who work at Griffin NuuMed’s Bridgwater factory look set to lose their jobs.


17th April, 2018.

Late night deliveries are needed to satisfy after dark shopping habits, says new study.

As consumers shop online late into the night, experts predict this year will see 24-hour home deliveries enabling retailers to cash in on the so called ‘vampire economy’.

One in three Brits admit to shopping after 10pm. Yet retailers and delivery companies have been slow to respond to a corresponding demand for night-time deliveries, says ParcelHero.

2018 will finally see the dawn of late night deliveries, predicts a new study by the e-commerce delivery expert.

“[This] will be the year vampire economy deliveries finally take flight,” says ParcelHero’s David Jinks.

“The new witching hour is not midnight, but 10.18pm. That’s the peak time for nocturnal purchases according to Barclaycard.

“But 10pm is also the time Amazon Prime Now, Argos and Tesco Now deliveries pack up for the night. Clearly there’s a gap between what consumers want, and what delivery options are now actually available.”

One in ten customers are still ordering things up to 3am with pharmacy items a popular choice, suggesting horse owners might be shopping for care and health products.

“These night owl consumers are prepared to pay handsomely for such late night deliveries. Retailers need to wake up to the potential opportunities for increased sales,” adds Mr Jinks.

“Night time deliveries can reduce daytime congestion and pollution. And our new study reveals logistics companies are fast developing ‘quiet delivery’ techniques that mean delivering items at night doesn’t need to disturb neighbours, thanks to quieter vans, using lowered voices, quiet cages and racks and ‘hush hush’ reversing alarms.”

Most couriers offer standard overnight delivery. Parcels are driven through the night to be at a local distribution centre ready for final delivery from 8am.

“There’s no reason why some of these journeys can’t link up with a ‘last mile’ delivery to customers, rather than then be held waiting in the warehouse,” said Mr Jinks.

“One obvious difficulty with 24-hour deliveries is finding the drivers willing to work such unsocial hours. These concerns are very similar to the objections retailers faced when Sunday opening hours were first introduced in 1994.

“But in the era of the gig economy, many people are choosing to work the hours that suit their lives; and the opportunity to earn a higher rate for night-time work is one that quite a number of delivery drivers would seize.”

For consumers, meanwhile, night-time deliveries could prove a vital life line – and potentially profitable for retailers.

The study into demand for 24-hour deliveries can be read in full at https://www.parcelhero.com/blog/news-updates/24-hour-vampire-economy


17th April, 2018.

The nineteen year old will attend a ceremony in the palace gardens next month.

Maisie Rutter, a member of equine bedding brand easibed’s sales team, has an appointment at Buckingham Palace next month (May).

Nineteen-year-old Maisie will be presented with her certificate and brooch for achieving her Gold Duke of Edinburgh Award at a ceremony in the palace gardens.

It took Maisie 18 months to complete the award programme including volunteering and three expeditions.

Her final challenge involved walking 60 miles over four days in the Lake District, spending one night in a wild camp and two others in ‘basic’ campsites.

Maisie described her experience of the world’s leading youth achievement award as “the best in my life so far.”


17th April, 2018.

Re-live the atmosphere and meet the people behind the scenes via this video from January’s trade fair.

BETA International 2018 organisers have released a short film of the event.

With interviews, action clips and reaction, it’s a great way to re-visit the atmosphere of the show held at the NEC, Birmingham in January.

Sponsors, members of the press and organising team lend their opinions; while some famous faces can be spotted too.

BETA International returns to the NEC, Birmingham on 20-22 January, 2019.

View the video from this year’s show at



17th April, 2018.

The British Equestrian Trade Association's inaugural BETA Safety Week is winning support from the equestrian industry across the world.

Next Saturday (28 April) marks the start of the first BETA Safety Week.

Retail and manufacturing members have joined the trade association’s campaign which sets out to raise awareness of rider safety.

BETA Safety Week runs from 28 April to 6 May.

More than 90 retailers and several riding hat, body protector and hi-viz companies have joined their counterparts from across mainland Europe and the United States to promote the importance of safety gear and equipment that is correctly fitted and fastened, and up to standard.

All participating BETA retail members are listed on the trade association's website https://tinyurl.com/y9p2r5c7 and will receive an array of free Safety Week merchandise, including hat bags, bunting, window decals, exterior banners, selfie boards for customers and sponsored rider photos, and a range of social media assets.

They will also benefit from a range of activities and support from manufacturing members – including some re-stocking discounts when they order new safety garments and equipment to replace those sold during the event.

“The trade's reaction to our Safety Week initiative has been absolutely incredible,” said BETA executive director Claire Williams. “The amount of support received has completely exceeded all our expectations and we couldn't be more pleased.

“We decided to introduce the scheme because there was nothing else quite like it and it certainly ticks all the boxes for driving home the importance of fit-for-purpose safety clothing for riders – just in time for the season ahead – while directing higher volumes of footfall to our retailers and increased sales for them and their suppliers.”

The wider equestrian community has also lent its backing to BETA Safety Week, with organisations such as British Eventing, the Pony Club, British Horse Society, British Riding Clubs, Association of British Riding Schools and Mark Davies Injured Riders Fund coming on board.

Supporting riders include William Fox-Pitt, Charlotte Dujardin, Nick Skelton, Piggy French, Laura Kraut, Beezie Madden, Sophie Wells and jockeys Mattie Batchelor and Marc Goldstein, aka Wocket Woy & The Pwoducer.

An extensive BETA Safety Week social media campaign has been running since last month, with supporters using the campaign's #BETASafetyWeek18 hashtag.

Many consumers have been taking part in BETA's competition to win Safety Week goody bags and a £100 voucher to spend on a new riding hat or body protector.


9th April, 2018.

New sales and business development manager is a former international show jumping groom.

Equine supplements manufacturer and distributor Horse First has appointed Christine Campbell as sales and business development manager.

A Hartpury graduate with an honours degree in equine science, Christine previously worked in the veterinary supplement industry.

She’s also been a groom for Robert Maguire on the international show jumping circuit; and still competes with her five year old mare.

“I'm really pleased to be joining the team at Horse First,” said Christine. “The brand is going from strength to strength and I'm keen to start meeting our trade customers and working with them to improve and grow sales in this sector.”

Horse First founder Paddy Hughes said: “With her hands-on experience and knowledge, I’m confident our customers will find Christine of great assistance in the growing market for our products.”


6th April, 2018.

A supplements company is among the latest to join the BETA NOPS scheme.

Global Herbs says its recent BETA NOPS accreditation will give its trade and end user customers “continued confidence” in its products.

“Our herbal based products have been used effectively for 25 years,” said managing director Chris King.

“And as horse owners continue to be more stringent about what they’re feeding, we want to give them continued confidence in Global Herbs’ products. NOPS in particular gives them this assurance.”

Mr King added that achieving BETA NOPS status was “a fantastic achievement that we are very proud of.”

As well as joining the BETA NOPS scheme, Global Herbs achieved UFAS and FEMAS [feed industry assurance standards] accreditation earlier this year.

The BETA NOPS scheme was set up in 2009 to help reduce the risk of disqualification due to naturally occurring prohibited substances in horse feeds.

Compliant companies are entitled to use the BETA NOPS code logo on packaging.

More about the BETA NOPS scheme, NOPS and their sources, a list of participating companies and advice for stable yards about avoiding contamination can be found here



6th April, 2018.

Saddle-makers are invited to nominate saddle fitters who deserve to be in the spotlight.

The best saddle fitters are to be celebrated in a new ETN series.

The ETN Saddle Fitter of the Month, in conjunction with the Society of Master Saddlers (SMS), will recognise saddle fitters whose good practise is making a difference to horses, riders and the saddlery industry.

The monthly series begins in ETN June issue.

The trade – saddle manufacturers and distributors – are invited to nominate saddle fitters they feel deserve to be named ETN Saddle Fitter of the Month.

Candidates for the award must be SMS Qualified Saddle Fitters. They can be based in the UK or overseas.

To nominate a saddle fitter (or more than one), please email editor@equestriantradenews.com and tell us why this person deserves to be put in the spotlight. Please include the saddle fitter’s name and business name too.


6th April, 2018.

Trying to find a particular product or need to know who’s behind a brand? This publication can help.

The 2018 Trade Suppliers Directory (TSD) lists more than 2,000 entries from manufacturers and suppliers in the UK and overseas.

Divided into 250 categories, the updated TSD features a handy show calendar and diary too.

After more than 30 years as the ultimate equestrian retailer’s reference guide, it’s invaluable for finding suppliers, brands and products – plus the contact details of those behind them.

The TSD is a sister publication of ETN, published by Equestrian Management Consultants (EMC) and part of the BETA Group.

Copies can be purchased by those working in the equestrian and related trades for £18 in the UK, £21.50 in Europe and £22.50 for the rest of the world.

Order online at britishequestriandirectory.com or from Jennifer Dalton in the EMC office, telephone +44 (0)1937 582111 or email jenniferd@beta-int.com


3rd April, 2018.

And familiar face takes on new territory.

Ken Duncan, Shaws Equestrian’s agent for Scotland and the north of England, has retired.

He’s looking forward to spending more time with wife Helen and their family.

Ken worked with Monty Stuart-Monteith of Shaws Equestrian for more than 14 years, initially when Ken was UK sales director for Shock Absorber and they introduced the sports bras to the equestrian market.

Following Ken’s departure, Monty is now covering Scotland and the north.

Meanwhile agent Michael Darley joins the Shaws Equestrian sales team, taking over Monty’s areas south of Birmingham.

“It’s always sad to lose a member of such a close team,” said Monty, “but we wish Ken a long and happy retirement - and are looking forward to working with Michael.”


3rd April, 2018.

Riding hat and body protector brands teamed up with stockist to offer consumers discounts and safety advice.

Robinsons Equestrian offered 10% off Airowear body protectors and Charles Owen riding hats in the run-up to Easter.

The retailer ran the promotion during a series of in-store events across its Cannock, Ashton-in-Makerfield, Leeds and Basingstoke branches.

Experts from Airowear and Charles Owen were available to advise customers on finding the best fitting and most suitable safety equipment.

The 10% discount applied to all valid Airowear and Charles Owen purchases at each event.

Customers who purchased riding hats received a free hat bag each worth around £25. And those buying a body protector were given a £25 pair of touchscreen gloves for free.

The first ten customers at each store were treated to an extra-special secret goody bag. While everyone could enter a draw to win a £50 voucher to spend at Robinsons Equestrian at a later date.


3rd April, 2018.

Chosen distributor plans to expand yard equipment supplies.

JCB Paint has named Battles as its sole distributor to the UK equestrian sector from this month (April).

The animal friendly, flame retardant paint can be used on masonry, wood and metal surfaces.

JCB Paint is a trading name of JCB Paint Limited, an official licensee of JC Bamford Excavators Limited.

“We wanted to find a suitable partner that could help us penetrate this market and make JCB Paint the preferred choice for professional and amateur horse owners throughout the UK,” said Chris Honer, CEO of JCB Paint Limited.

Lincoln based Battles is looking after warehousing, delivery, sales and support of the paint.

“The health and safety of horses is paramount to our business and the attention to detail that has gone into the ingredients of JCB Paint to make it suitable for stable yards and safe for animals really impressed us,” said Richard Clarke, managing director of Battles.

“As we are looking to expand the yard equipment area of the business, it made perfect sense for us to add this to our product portfolio.”


3rd April, 2018.

The American Equestrian Trade Association (AETA) hires a new team headed by an attorney.

King Management Group (KMG) has been appointed to run the American Equestrian Trade Association (AETA).

Maryland based KMG was founded in 2012 by Steve and Jackie King. The company specialises in managing not-for-profit organisations.

Ms King, now AETA’s executive director, will liaise with the trade association’s board headed by president Sharon Perrin.

An attorney, Ms King has held executive roles with the American Veterinary Distributors Association (AVDA) and Secondary Materials and Recycled Textiles Association (SMART).

Heather Lester has become AETA’s director of meetings and member services.

Also on the new team are association coordinator Casey Joseph and financial director Debbie Dacre.