31st July, 2017.

Sammy Backstrom has returned to DJ Murphy in a new role as business development manager.

She previously worked for the publisher of Horse&Rider and PONY magazines in advertising before taking a short break.

Sammy, an accomplished show jumper, is leading a new team of advertising executives - Franchesca Slack, Lauren Brown and Chloe Lauchlan.

"With a combination of our print titles plus the digital and social initiatives we have in place, these are exciting times in publishing,” she said.


31st July, 2017.

Government funding has been secured by the British Equestrian Trade Association (BETA) for export missions to China, New Zealand and Sweden.

BETA has worked closely with the Department for International Trade (DTI) for a number of years to help equestrian companies exhibit at major overseas trade shows.

The latest round of funding applies to the China Horse Fair, Beijing (12-14 October 2017) with £2,500 grants available.

This is followed by Equitana New Zealand, Auckland (23-26 November 2017) with £2,000 grants available.

Then on 22-25 February, £1,500 grants are available for Eurohorse, Gothenburg, Sweden.

“We’re exhibiting at Equitana New Zealand for the first time and will consider attending China Horse Fair once again if there is enough interest,” said BETA’s chief executive Claire Williams.

As well as leading groups of exhibitors to overseas shows, BETA can display products on companies’ behalf for a small fee.

The latest DTI funding is available to eligible companies. Interested parties should contact BETA ( for more information.


24th July, 2017.

Battles is the new and exclusive distributor of a horse clothing range.

Lycra based rugs and show hoods by The Belvoir Rug Company will be available to retailers from the wholesaler.

The deal covers distribution to the trade in the UK and Ireland.

It takes effect from next Tuesday (1 August).

“We’re delighted to be partnering with Belvoir Rug Company to offer our valued customers technical and quality products made in England,” said Jim Bowen, managing director of Battles.

Battles also offers dog covers from the same supplier.


24th July, 2017.

Sarfraz Mian, CEO of bit specialist Neue Schule, is to lead a five-day, 285-mile cycle ride this week.

Deborah Hayward, British Equestrian Trade Association (BETA) press officer, will be among 30 other cyclists joining him from Wednesday (26 July).

Sarfraz initiated The Jo Cox Way, an annual cycle ride in memory of the Labour MP who was murdered last year.

He’s again leading the cyclists from her West Yorkshire constituency to the Houses of Parliament.

Sarfraz says he was inspired by Jo’s zest for life and passion for people and communities – regardless of race, creed or religion.

Cyclists on The Jo Cox Way will wear jerseys emblazoned with '#moreincommon'.

The words are from Jo's maiden speech in the House of Commons: “We are far more united and have far more in common than that which divides us.”

There is an open invitation for anyone wishing to join the ride for a single day to show their support. Donations can be made at

The Jo Cox Way starts from Princess Mary Stadium, Cleckheaton, on Wednesday, 26 July.


21st July, 2017.

Two new marketing designers have joined Faulks & Cox Ltd (FCL) to help with the company’s Red Gorilla launch.

The tubs and tools specialist is re-branding its stable of products – including Tubtrugs – to Red Gorilla ahead of a complete re-launch in January 2018.

“Anna Dabrowska and Keira Harvey have been recruited to our in-house marketing team to accelerate the re-brand,” says Adrian Gilliam, business manager at FCL.

Anna will work on Red Gorilla’s new livery and fresh point-of-sale stands and materials. She enjoys playing tennis in her spare time.

Keira, a recent Birmingham University graduate who loves riding, will be busy spreading Red Gorilla news across social media.

“With these appointments, we’re confident that Red Gorilla products will take an important place in all sectors of trade, replacing our current brands seamlessly,” added Adrian.

• Follow the Red Gorilla re-brand diary monthly in ETN.


21st July, 2017.

The winner of a new saddlery scholarship will receive £500 worth of workshop tools.

Just launched by Abbey England, applications are invited from trainee and apprentice saddlers, harness-makers and bridle-makers.

“It’s wonderful to see so many young and up and coming saddlers who are breathing new life into the industry,” said Richard Brown of Abbey England.

“They are the future of the saddlery world as they embrace new ideas and technologies combined with the history and heritage for which British saddlery is so well known.”

Knutsford, Cheshire based Abbey England is a one-stop-shop for saddlers’ workshop supplies.

To enter, write 500 words on why you should win, attach a photograph and email marked Abbey England Scholarship.

Applications close on 30 November.


17th July, 2017.

BETA’s Helmet Bounty Scheme, under which concussed riders are given vouchers towards new hats, has been extended to riding club competitors.

The British Equestrian Trade Association (BETA) and British Riding Clubs (BRC) have teamed up to offer the initiative at next month’s BRC NAF Five Star Horse Trials Championships.

Riders diagnosed with concussion by an event’s medical official are provided with £100 worth of vouchers towards the cost of replacing their old hat.

Vouchers must be redeemed with a participating BETA retailer.

“Improving rider safety is an integral part of our work and we are tremendously pleased that the scheme – effectively a hat amnesty – will help to drive home the message that hats should always be replaced when they have been involved in an incident,” said BETA executive director Claire Williams.

Riders taking advantage of the bounty must agree to their hats being returned to BETA and BRC passing on details of their injury.

More than 40 hats have been collected to date and returned to the research team at University College Dublin.

The scheme was initially launched last year with British Eventing (BE), then extended to racing late in 2016.


17th July, 2017.

Show jumping fans can watch The Rolex Grand Prix live from Aachen on Horse & Country TV this Sunday (23 July).

The class is one leg of the Grand Slam of Show Jumping, with one million euros going to the winner of the Aachen, Spruce Meadows and Geneva grands prix.

Coverage starts on Horse & Country TV in the UK and Ireland from 12.05pm on Sky 253.


17th July, 2017.

Roy Burek, the managing director of riding hat manufacturer Charles Owen, has become Professor Burek.

He has accepted an invitation to become an honorary visiting professor at the School of Engineering, Cardiff University.

Roy also joins the recently formed Concussion & TBI Prevention research group at the university.

“It’s an honour that you can only dream of and was totally unexpected,” he said.

Roy has undertaken extensive work into the science of brain injury, working with academic bodies worldwide.

He is currently supervising a €3.4 million project into the future of sports helmet standards.


17th July, 2017.

Two equestrian companies are in the running for Rural Business Awards, it’s been announced today.

Riders’ underwear specialist Derriere Equestrian has been nominated in the best rural clothing or accessories category.

Equestrian public relations company Holdsworth PR has made the short-lists for the best rural creative company and rural entrepreneur of the year awards.

The accolades, backed by the County Land & Business Association (CLA) and Amazon, will be presented in October.

A number of riding schools and are also short-listed for various awards.


11th July, 2017.

Lara Johnson has joined Charles Owen and Airowear as account manager covering northern England, Ireland and Scotland.

For the last 11 years, Lara and her husband David Johnson have run The Country Store at Collingham near Wetherby.

It will be “business as usual” at the West Yorkshire retailer, David told ETN, as Lara takes up her new role with Charles Owen and Airowear.

Before joining The Country Store, Lara worked in sales for Equestrian Management Consultants (the commercial arm of BETA - the British Equestrian Trade Association) and also for Friendship Estates.

"We’re thrilled to have Lara on board as we make our strategic change to amalgamate the sales teams of Charles Owen and Airowear,” said the brands’ UK and European sales manager Kate Bielawska.

Lara and David have two children. In her spare time, Lara enjoys riding and walking in the countryside.


10th July, 2017.

R&R Country is throwing a party this coming weekend (15/16 July).

The retailer is marking 20 years in business with a two-day celebration at its Selby, North Yorkshire and Melton Mowbray, Leicestershire stores.

Customers calling in will be treated to 20% discounts (exclusions apply), competitions and free ice cream.

R&R is also running a giant charity raffle. Proceeds will go to Hope Pastures, the Leeds based equine rescue and rehabilitation centre, plus Derbyshire, Leicestershire and Rutland Air Ambulance.

“We want to give something back to our amazing customers who have supported us over the years,” said managing director Sue Moxon.

Suppliers providing raffle prizes include Mountain Horse, Fairfax, Pikeur, Musto, NAF, Animalife, Woof Wear, Brogini, John Whitaker, Hy, Kask, Noble Outfitters, Champion, Eurostar, Equilibrium Products, Saracen, Bedmax, Sophie Allport, Racesafe, Equetech, Liveryman and De Niro.

“Our suppliers have been so generous,” added Sue. “I can’t thank them enough.”

With everyone invited, it promises to be a party to remember. In the light of which both R&R Country stores will be closed until 11am on Monday, 17 July.


10th July, 2017.

Branded clothing specialist Tylers Horse & Country is to sponsor the equestrian ring at The Game Fair later this month.

The company is also running promotions for trade exhibitors wanting branded uniforms for the annual gathering of country sports enthusiasts at Hatfield House, Hertfordshire, on 28 – 30 July.

Tylers works with the likes of HKM, Horze, Pikeur, Bronte, Regatta Clothing and Musto to create personalised gear. It will have a tradestand at the event.

Other divisions of the company have similar offerings in the workwear and sportswear markets.

The Tylers Horse & Country ring at The Game Fair will host show jumping and equestrian themed displays.

Sophie Tyler, managing director of Tylers Horse & Country, said she was “looking forward to a very busy weekend.”

The Game Fair has been running since 1958. National Game Fair Ltd took over running the event from the Country Land & Business Association (CLA) last year.

Members of the British Association of Shooting & Conservation (BASC) are entitled to complimentary entry on all three days.


10th July, 2017.

Rob Carter and Leanne Rigby, who recently left sales jobs at Matchmakers International (now Harry Hall), have set up their own agency.

Carter Equestrian Agencies serves retailers in the north of England.

Brands taken on so far are saddlery by Stubben, Dutch company Horka, Firefoot (jods and rugs), IV Horse, Rugged Horse (breeches) and Ginger Ted (pet products).

Rob Carter had been a sales rep and then national sales manager at Matchmakers International for 31 years.

Leanne Rigby was with the same West Yorkshire based company for 17 years.

The couple is due to marry in East Yorkshire on 30 July.


4th July, 2017.

Wholesaler Trilanco has agreed an exclusive UK trade sales and trade distribution deal with Harry Hall International.

Trilanco is to distribute Harry Hall’s principal brands including Harry Hall, Caldene, Masta, Cottage Craft, Woofmasta and Tottie.

Trilanco says the arrangement will enhance its diverse equine and pet product range available to its retail customers.

Liz Hopper, managing director of Harry Hall, said: “With its brand-new warehouse and nationwide sales team, Trilanco is a brilliant partner for our brands.”

Martin Balmer, Trilanco’s managing director, commented: “We are delighted to welcome these well-known brands to our business and we look forward to working with Harry Hall to support the great ranges.

“This announcement is part of our overall strategy to provide retail customers with the best products and service in the industry.”

Asked about timing of the new distribution arrangement, Trilanco says it will be informing customers of the transition dates for the brands as they occur.


3rd July, 2017.

Horse Health Wessex Ltd has been fined £5,000 for placing an unauthorised veterinary medicinal product on the market.

The company pleaded guilty to contravening the Veterinary Medicines Regulations at Southampton Magistrates Court on 21 June.

Magistrates heard that Sarcoid Cleansing Salve and Super-S Cleaning Salve, marketed by Horse Health Wessex Ltd, had not been granted a marketing authorisation by the Veterinary Medicines Directorate (VMD).

The company was given credit for an early plea.

Horse Health Wessex Ltd was ordered to pay a fine of £5,000 with a victim surcharge of £150 and costs of £250.


3rd July, 2017.

Abi Cannon has moved to Horse&Hound as senior media advisor.

She had been with publisher DJ Murphy on Horse&Rider and PONY magazines for 18 years.

Partially based at Horse&Hound’s new Farnborough offices, Abi is working on the title’s print, digital and social campaigns.