28th September, 2012.

Online equestrian retailer, is the new sponsor of the British Riding Clubs Winter Championships.

Held at Hartpury College, Gloucestershire on March 30/31, the event draws show jumping and dressage competitors from all over the country.

“Many of our customers are members of British Riding Clubs and the sponsorship is our way of putting something back into the sport,” said Lorraine Meadowcroft of


27th September, 2012.

Equestrian Life magazine is to sponsor the BETA International 2013 exhibitor goody bags for the first time.

“We came along as an exhibitor this year. It was great to have a stand alongside companies regarded as household names by our readers,” said Zoe Molesworth, owner and publisher of the glossy, monthly consumer title that circulates from Cornwall to the Scottish borders with two regional editions.

“In 2013, we want to be more involved and lending our support to one of the show’s features seems to be the perfect way.”

Branded goody bags are handed out to all trade fair exhibitors. Made from heavyweight jute, they are a handy addition to the exhibiting experience, packed with essential information, a show catalogue and the obligatory packet of Polo mints.

“We are extremely pleased to welcome Equestrian Life to our loyal band of supporters,” said Claire Thomas, commercial manager of Equestrian Management Consultants (EMC), organiser of the trade fair. “The magazine is highly regarded in the equestrian industry and we are looking forward to working with Zoe and her dedicated team.”

Equestrian Life joins fellow sponsors Caldene, Redpin Publishing, SsangYong, Toggi, TopSpec and Virbac Animal Health, which returns as main sponsor.

BETA International is the leading trade fair for the equestrian, pet products and country clothing markets. The 2013 show will take place at the NEC, Birmingham, from 17 to 19 February. For further information or to book a stand, contact James Palmer, telephone 01937 582111 or email


26th September, 2012.

Baileys Horse Feeds has become an official partner of the Alltech FEI World Equestrian Games 2014 in Normandy, France.

The deal gives Baileys exclusive marketing rights for its feed range.

“We are looking forward to continuing our close relationship with Alltech through the continued inclusion of the Alltech Equine Advantage in our feeds and to bringing the various exciting marketing campaigns to our customers,” said Jane Buchan of Baileys.


25th September, 2012.

Graham Cory has decided to leave his post as chief executive and company secretary of the British Horse Society (BHS), it was announced yesterday.

He had been in the job for more than eight years. A BHS statement said: “The Society thanks him for his service and wishes him well for the future.”


24th September, 2012.

Laurence Pearman, the proprietor of Gloucestershire retailer Cirencester Saddlers, is the new president of The Society of Master Saddlers (SMS).

A Master Saddler and SMS Registered Qualified Saddler Fitter, Laurence has held the president’s role before. He’s keen to promote SMS regional groups and bring in more, younger members.

Helen Dart, owner of Bookham Saddlery in Surrey was appointed vice president at the society’s AGM, held earlier this month.


20th September, 2012.

There’s been a reshuffle of key people at the equine division of Tangerine Group, home of Carr & Day & Martin and Day, Son & Hewitt.

Geraldine Shannon is UK sales manager for Carr & Day & Martin, while Sue Taylor has a similar role for Day, Son & Hewitt.

Nicola Slater was recently at the US trade fair AETA and Spoga in her role as Carr & Day & Martin international sales manager. Laura Dagg is the department’s equine business advisor.

Florencia Arrambide has left her job as Tangerine Group’s equine division director.


19th September, 2012.

Next month’s China Horse Fair in Beijing has been postponed by the host country’s government until 18 – 20 November.

The British Equestrian Trade Association (BETA) is continuing with its trade mission to the re-scheduled fair. However, the Chinese fixture now clashes with Equitana Asia Pacific in Melbourne, Australia, to which BETA is also leading a group of British exhibitors.

The trade association will help to promote British companies and their products during both shows, as well as providing information and contacts for others that are unable to attend.

For more details, contacted Tina Rogers in the BETA office, telephone 01937 587062 or email


18th September, 2012.

If you need a picture to promote your goods or services, and don’t know where find one, the Horse&Rider and PONY Magazine photo library can help.

Its team of knowledgeable equestrian professionals can discuss your requirements and supply you with a selection of hand-picked images to choose from.

The new service is a cost-effective way to get the image you want, as you’re only charged for the pictures you use. To find out more contact DJ Murphy Publishers.


17th September, 2012.

British Horse Feeds is to cease manufacturing cubes and mixes to concentrate on its sugar beet based fibre feeds, Speedi-Beet and Fibre-Beet. From October 1, the mixes and cubes – Cool ‘n’ Calm, Veteran Care and Ultimate Performance – will be transferred to the parent company’s Majestic brand.

"As Speedi-Beet and Fibre-Beet are by far our most popular feeds, it was decided to focus all of our efforts on them," said Will I’Anson of British Horse Feeds.

Fibre-Beet combines alfalfa with fast-soaking, unmolassed Speedi-Beet. Both feeds are approved by The Laminitis Trust.


14th September, 2012.

John McGowan, the founder of Aerborn Equestrian and one of the trade’s greatest innovators and most popular figures, died last night.

He underwent surgery in the cardiac unit at Nottingham City Hospital earlier this week.

Nottingham based Aerborn, run by John with his brother Peter, pioneered products that became equestrian household names. They included the Aerborn ‘string vest’ anti-sweat sheet and CushionWeb.

John was also a generous sponsor of equestrian sport. Aerborn Equestrian was sold in January 2009.


14th September, 2012.

The Horse Bit Shop is the new UK distributor for German bit brand Beris.

The range suits the mouth conformation of many modern horse breeds, says Ema Odlin, senior bitting advisor at The Horse Bit Shop.

Beris bits come at a price people can afford, she added, with attractive retail margins.


13th September, 2012.

Worklite is still the main distributor of MuckBoots with more than £2m worth in stock, the company has told ETN.

“Our commitment to retailers will continue,” said a spokesman. “We will continue to supply over 30 styles of high quality, EU approved MuckBoots well into 2013 and honour all claims under our warranty.”

Prices to Worklite customers will be held and its high quality service maintained, he added.

At the end of August, Belstane announced it had resumed its UK and Irish distribution deal with The Original MuckBoot Company.

Currently Belstane continues to distribute Rok Boots with an announcement on that arrangement to follow.

Meanwhile Worklite is about to roll out the new Grubs range of boots which they describe as “the gold standard in the class of footwear”.


12th September, 2012.

Wholesaler Trilanco is the new UK distributor for MagicBrush – the grooming sensation that’s taken Europe by storm.

Unique triangular and conical shaped bristles enable the MagicBrush to clean, groom and massage, while the back makes a great sweat scraper.

Virtually indestructible and machine washable, the brushes are supplied in three sets. Classic comprises red, blue and yellow brushes; Pink contains fuchsia, pink and purple, while turquoise, light blue and green come under the Green heading.

MagicBrush also works on hairy numnahs and rugs, dogs, cats, car seats and clothes.


11th September, 2012.

Hooflex Frog & Sole Care, a firm favourite in the USA, has been launched in the UK.

From W.F. Young’s Absorbine range, it helps soothe the hoof, eliminates odours caused by bacteria and fungi and is easily applied with the squeeze applicator provided.

“We’ve been using Hooflex Frog & Sole Care and it’s proving very useful for horses prone to thrush,” said Absorbine sponsored rider Jo Bates.

For more hoof care and winter ailments related products, see the October issue of ETN.


7th, September 2012.

German company euro-star Reitmoden has signed a three year merchandise licence to produce the first FEI branded clothing collection.

A Spring/Summer 2013 range will feature sports and leisurewear for men and women, plus horse rugs and saddle cloths.

The FEI, the governing body for international horse sports, says the range will be sold through retailers via euro-star Reitmoden’s network in almost 40 countries. It will also be available via the FEI’s online store, due to be launched early next year, and on sale at FEI events.

“Licensing partnerships provide strong opportunities to reinforce the FEI’s brand credibility and loyalty, and are a key part of the FEI’s long term commercial strategy,” explained Carsten Couchouron, FEI executive director, commercial.

“This is the first of a number of FEI brand merchandising agreements that will be announced over the coming 12 months.”

The FEI’s agreement with euro-star Reitmoden was brokered by The Copyright Promotions Licensing Group (CPLG).

For official licensing and merchandising opportunities, contact the FEI Commercial Department on


4th, September 2012.

BETA International is set to welcome a new category to the Innovation Awards at its 2013 trade fair – Country Fashion. The move is a direct response to the increasing number of exhibitors in this sector and part of an initiative to ensure that these prestigious industry accolades continue to celebrate and reward all industries represented at the show.

The Country Fashion category will join seven others: Saddlery & Tack, Rider Clothing, Safety & Security, Feed & Supplements, Horsecare Products & Equipment, Pet Products and Other. All entries are considered by a panel of judges, each an expert in their own field.

“We are tremendously excited about introducing this new category,” said Claire Thomas, commercial manager of BETA International organiser Equestrian Management Consultants. “Country fashions are an increasingly popular part of the trade fair mix and it seems highly appropriate that we should include them in the Innovation Awards, which are regarded as a high point of the equestrian trade’s year.”

The BETA International Innovation Awards are open to any exhibitor who wishes to enter a product, provided that it has been introduced to the market no more than 12 months preceding the show and it features truly original elements or a breakthrough in research and development, or is a completely new invention.

Judging of the awards takes place on Sunday 17 February – the first day of BETA International 2013 – and the winners are announced on the second day, on stage and in front of an industry audience. All companies fortunate enough to be presented with a trophy earn the right to use the Innovation Awards logo in their marketing.

BETA International is the leading trade fair for the equestrian, country clothing and pet product sectors. The 2013 show takes place at the NEC, Birmingham, from 17 to 19 February. For further information, log on to To find out more about exhibiting or to book a stand, please contact James Palmer, telephone +44 (0)1937 582111 or email


4th, September 2012.

BETA will be promoting rider safety and the work of its members at Blenheim Palace International Horse Trials, in Oxfordshire, from 6 to 9 September. Visitors to this popular three-star event will also be invited to take part in the BETA prize draw to win a luxury hamper packed with more than £2,000 worth of top-brand goodies for horse and rider.

The eagerly anticipated competition, previously destined for the BETA-sponsored Festival of British Eventing, at Gatcombe Park, Gloucestershire – cancelled because of appalling weather – will include a Thorowgood saddle, rugs and a Collegiate bridle from Weatherbeeta, a rider outfit from the Townend range, KBF99 products from Vale Brothers, fibre feed from Dengie, a girth from Bliss of London and a selection of yard tools from Harold Moore.

BETA will also be handing out goody bags to everyone who signs up to take part in the trade association’s Online National Research Panel, set up to collect important consumer feedback.

Queenie, the mechanical horse, will be welcomed to the BETA stand as part of Take up the Reins, a national initiative to encourage people of all ages to take up horse riding and promote equestrian sport in general.

Take up the Reins, organised by BETA on behalf of the British Equestrian Federation, with funding from Sport England, will appear at Blenheim as part of its nationwide tour of the country.

“Blenheim Palace International Horse Trials gives BETA a tremendous, high-profile opportunity to meet visitors from a wide, geographical area,” said BETA executive director Claire Williams. “We are really looking forward to highlighting our work, advising on rider safety and encouraging those who don’t ride to ‘take up the reins’ and consider horse riding as new hobby.”