31st October, 2013.

The publisher of Equi-Ads magazine has been admonished by the advertising watchdog for making misleading claims about its distribution.

Yesterday’s Advertising Standards Authority (ASA) adjudication drew a distinction between numbers of copies printed and those put into circulation.

Rival publisher MCL Publishing, trading as Horse Scene magazine, had challenged whether claims made on misleadingly implied that Equi-Ads had a distribution of 48,000.

Read the full story in the December issue of ETN.


31st October, 2013.

Nominations have opened for the 2014 Virbac Equine SQP of the Year.

Votes can be registered at Everyone nominating a suitably qualified person [SQP] is in with a chance of winning an iPad.

Virbac’s award, currently held by Simon Wetherald of Yorkshire based retailer Bardsey Mills, recognises equine SQPs as animal health professionals who are often the first point of contact for horse owners needing worming advice.

“Worm control isn’t just about the use of drugs,” said Virbac’s senior veterinary advisor Callum Blair.

“SQPs are ideally placed to offer horse owners direction on all aspects of worm control including faecal worm egg counts and pasture management as well as the correct dosage and delivery of wormers.”

The Virbac Equine SQP of the Year takes on a special significance this year as new legislation bans the advertising of wormers to horse and pony owners.

This development may leave consumers wondering how or where to get worming guidance, says Virbac, making the SQP’s role as a prescribing professional even more valuable.

As a trade-only publication, ETN is exempt from the ban on wormer advertising. ETN also runs AMTRA [Animal Medicines Training Regulatory Authority] accredited CPD [continuous professional development] features for SQPs.


30th October, 2013.

Equestrian Trade News (ETN) is to sponsor the Innovation Awards at BETA International 2014.

Entry is open to all exhibiting companies. An independent judging panel will assess entries in the following categories, some of which are new:

Saddlery & Tack, Rider Clothing, Feed & Supplements, Horsecare Equipment & [horse] Clothing , Safety & Security, Pet Products, Country Fashion & Footwear, Rider Footwear & Chaps and Other.

“Profitable new products are what make our trade tick,” said ETN editor Liz Benwell. “I share everyone’s excitement as we wait to find out who and what has won in 2014.”

All BETA International exhibitors receive free copies of ETN’s November, December, January and February issues as part of their package from the trade fair’s organisers.

ETN is the official media partner of BETA International 2014. The show takes place at the NEC, Birmingham on 16 – 18 February. Visit for more details.


29th October, 2013.

Nutritionist Sarah Parkinson has joined Norfolk based feed company Allen & Page.

Sarah has a BSc (Hons) in bioveterinary science from the University of Lincoln and an MSc in animal science from Aberystwyth University.

She has a particular interest in analysing and monitoring nutritional data in end products.


28th October, 2013.

Britain’s brief flirtation with hosting the 2018 World Equestrian Games (WEG) is over.

Today the British Equestrian Federation (BEF) has withdrawn from the bidding process, leaving North American venues Wellington, Kentucky and Bromont/Montreal in contention.

The BEF has cited insufficient time to secure funding and identify a host venue as its reason for pulling out.


28th October, 2013.

Characters from the London stage play Warhorse are coming to BETA International 2014.

Fresh from starring at The National Theatre, Warhorse’s equine hero Joey will appear on all three days of the trade fair.

BETA International visitors and exhibitors can get close to the puppet that tugs at all horse lovers’ heart strings as he tours the aisles.

Joey will be accompanied by other members of the Warhorse cast.

BETA International 2014 is at the NEC, Birmingham, on 16 – 18 February.

Admission is trade only and free on pre-registration. Visit for more details.


24th October, 2013.

Kate Taylor has been appointed UK sales manager for air vest supplier Point Two Equine.

She previously worked in sales for hat manufacturer Charles Owen before joining Westgate EFI and Design Headwear as UK safety manager.

Before that, Kate was employed on a competition yard.


24th October, 2013.

A new e-commerce website promises the type of shopping normally found at country shows, game fairs and horse trials.

Countrified offers to highlight goods from talented crafts people with small businesses. A “small” registration fee is charged and commission taken on items sold.

“I love the diverse shopping experience you get at horse trials and country fairs, but I could only enjoy this during the summer months,” said director Natalie Hackett.

Countrified features products with appeal to people who live and love a country lifestyle. “The quality has to be high and we’re very supportive of those who make their products in the UK,” added Natalie.


24th October, 2013.

Clothing, rugs and shooting apparel label Lansdown has opened its first retail store in Wales.

“We aim for the shop to benefit not just ourselves, but also our trade customers who we hope will visit to see how we can help them present our brand in a retail environment,” said marketing manager Pia McGee.

Lansdown’s Cardiff store is in St David’s Mall.


24th October, 2013.

Karoo Equine has been named as a finalist in the inaugural Great British Entrepreneur Awards.

The Rossendale, Lancashire based company is in contention for the Small Business Entrepreneur of the Year Award, to be presented on 19 November in London.

Karoo Equine, established in 2010 by Marc and Joanne Karoo, supplies own branded goods such as grooming brushes and stock pins to UK retailers and consumers.

The company recently secured an export deal with Australian wholesaler TopTac International.

“It’s a fantastic feeling to be shortlisted for this prestigious award,” said Marc Karoo.


23rd October, 2013.

The use of feed supplements forms part of a new Animal Health Trust (AHT) research project into laminitis.

The four-year study, in partnership with the Royal Veterinary College and funded by World Horse Welfare, will look at management factors which may contribute to the disease.

Research by Danica (Dee) Pollard will follow-up on a previous study by Dr Claire Wylie in which issues such as rapid weight gain, de-worming, box rest and new access to grass were evaluated.

Dr Wylie’s study also revealed that feeding some supplements was associated with a reduced risk of laminitis. “This is something we hope to investigate further,” Dee Pollard told ETN.

Owners of healthy and laminitic horses interested in taking part in the web based project are asked to register their interest via email to


22nd October, 2013.

Hemp Technology is rationing its Hemcore branded bedding to existing customers.

The company says it needs time to recover from a difficult 2012 harvest before taking on new business.

Last summer’s wet conditions meant supplies of UK grown hemp, the raw material for Hemcore, became scarcer than usual.

“We can supply retailers who already have accounts with us,” said Rachel Leggett of Hemp Technology. “We’re not sure when that will change but we are hopeful as we wait for the results of the 2013 harvest.”


16th October, 2013.

Under a new partnership between Baileys and British Horse Feeds (BHF) each company is promoting the other’s products.

Baileys has distributed BHF’s Speedi-Beet and Fibre-Beet since 2010. Now it’s advising consumers how to integrate them with Baileys’ feeds.

“Speedi-Beet and Fibre-Beet give us further strings to our bow when we are finding solutions to customers’ feeding challenges,” said Liz Bulbrook, Baileys director of nutrition.

The companies will occupy neighbouring stands at Your Horse Live at Stoneleigh on 9/10 November.


15th October, 2013.

Internet retailers are being hit by card fraud “on an industrial scale”, a risk management expert told the BETA Conference yesterday.

While chip and pin technology is increasingly protecting face-to-face transactions, so called ‘cardholder not present’ sales remain vulnerable to fraudsters.

Meanwhile in-store retailers should treat their card processing terminals with respect, said Tony Mooney of First Data Merchant Solutions.

Your credit card terminal is a small, unexploded bomb which can go off in your face at any time,” he said.

Tony was among the speakers addressing delegates from all sectors of the equestrian trade at the annual British Equestrian Trade Association (BETA) Conference and AGM yesterday. See a full report in the November issue of ETN.


15th October, 2013.

Cassie Hartley, who works at Staffordshire based Black Country Saddles, won the Intermediate Show Hunter title at the Horse of the Year Show (HOYS) last week.

Twenty year old Cassie was riding Faye Hesketh’s Acheval Boutique Amadeus. The bay gelding was produced by the Katy Carter Show Team.

“Qualifying for and riding at HOYS is always amazing; to actually win was incredible. I could not believe it,” said Cassie whose father John Hartley is the joint owner of Black Country Saddles.


15th October, 2013.

Dubarry of Ireland is to open a retail store in London.

The outlet, at 34 Duke of York Square, Kings Road, Chelsea, will carry the Irish brand’s collection of clothing, footwear, leather goods and accessories.

“Our Dublin store in College Green [opened in October 2012] has been a major success, not just in terms of sales but more importantly in increasing awareness of the Dubarry brand and heritage,” said marketing director Michael Walsh.

The London store is scheduled to open early next month (November).


14th October, 2013.

Next weekend (18 - 20 October) will see Countrywide offer “huge discounts” across its stores.

There will be offers on many products for winter and 10% off the retailer’s equestrian range.

“For just three days, we’ve handpicked some of our most popular products and made them even better value,” said Sara Blackshaw, equine category manager for Countrywide.

Other discounts include 20% off Countrywide feed, 20% off selected bedding, 30% off [own brand] Kadence rugs and 20% off other branded rugs.

Consumers can also receive 50% off the Mark Todd fleece lined tall boot and the Mark Todd medium combo turnout rug.


11th October, 2013.

Consumers are invited to nominate their favourite feed merchant or tack shop for the SEIB Retailer of the Year, one of a series of 2014 BETA Business Awards.

Nominations can be made online at or by completing a form in-store.

Retailers can download forms from the website or order them from Tina Hustler at BETA , email or tel 01937 587062.

The South Essex Insurance Brokers (SEIB) sponsored award recognises all categories of retailer – Small, Medium, Large and Internet/Mail Order.

For full details of all 2014 BETA Business Awards, see the November issue of ETN.


10th October, 2013.

Vicky Waiton is representing French wholesaler EKKIA in the Midlands and the north.

The owner of two horses and a keen rider, Vicky managed her own retail saddlery for four years.

Derbyshire based Kickon Equestrian remains in her family as an internet only business.

See the October issue of ETN for the latest winter rug collection and Christmas gift ideas from EKKIA.


10th October, 2013.

Agent John Hopes has retired this week after 35 years working in the equestrian trade.

Over the years John has represented many leading brands, most notably Airowear.

Always a popular figure with his retail customers, John began his sales career in menswear.

In the 50 years since then, he reckons he’s driven enough miles to reach the moon and back – twice.

Read more about John’s career in the November issue of ETN.


9th October, 2013.

Horseware managing director Tom MacGuinness moved closer to his ambition to represent Ireland at WEG 2014 last week.

The inventor of Rambo rugs came second in an 120km endurance race at the Pan-American Games in Uruguay riding Horseware LR Artista.

He now needs two more completions to be considered for selection to Team Ireland for the World Equestrian Games in Normandy next year.

Tom has been competing in international endurance races for less than a year, but has already moved up from a world ranking of 1,595 to the top 500.

He founded Horsewear in Dundalk, Ireland in 1985.


8th October, 2013.

ExoGlo says its heated and therapeutic clothing for horse and rider is no longer distributed through Shaws Equestrian.

Instead all orders should be placed via the company’s head office.

“Retailers will remain fully supported by ExoGlo directly until new distribution is confirmed,” said a spokesman.


3rd October, 2013.

Robinsons Country Leisure, the UK’s biggest equestrian retailer, has agreed to sell a strategic equity stake to Sports Direct PLC for an undisclosed amount.

Robinsons says the deal gives it the resources to follow a far more ambitious plan of expansion, while Sports Direct gains a foothold in another specialist leisure market.

“We’ve seen a number of changes taking place in the equestrian retail landscape recently, and we believe the pace of that change will only increase, which is why we felt the time was right to attract the investment of a proven leader in the area of leisure retailing,” said Paul Bentham, Robinsons’ sales & marketing director.

Robinsons currently operates a catalogue and web shopping service, based in Wigan, plus four equestrian superstores at Ashton-in-Makerfield in Lancashire, Cannock in Staffordshire, Basingstoke in Hampshire and at Radyr, just outside Cardiff.

Sports Direct is a FTSE100-listed company with more than 470 stores in the UK. The company recently posted pre-tax profits of £207m.