28th October, 2015.

Henry Welton, who with his wife Prue founded Tower Farm Saddlers 45 years ago, died on Sunday evening (25 October).

He was 71 and had been ill for some time.

The funeral will be on Tuesday 3 November at 11.30am at:

St Marie’s Church
Oak St
CV22 5EL

Tower Farm Saddlers’ shops at Rugby and Earls Barton in Northants will be closed all day on 3 November as a mark of respect.

A tribute to Henry Welton will appear in the December issue of ETN.


27th October, 2015.

If you know of an outstanding company or individual working in the equestrian trade, now’s the time to make sure they’re recognised.

Nominations close soon for the 2016 BETA Business Awards.

The accolades are presented annually by the British Trade Association (BETA) at its Gala Dinner.

The black tie social occasion is traditionally held on the first evening of BETA International. This year’s date is Sunday 24 January, and the venue is the Motorcycle Museum near Birmingham.

Awards and closing dates for nominations are as follows:

SEIB Retailer of the Year – 20 November.
Sponsored Rider of the Year – 4 December.
Equine Careers Sales Representative of the Year – 4 December.
HAYGAIN Nutritional Helpline of the Year – 4 December.
TSM Social Media Award – 4 December.
Blacks Solicitors Trade Supplier of the Year – 4 December.
Harry Hall Retail Employee of the Year – 4 December.
Equestrian Event of the Year supported by Henson Franklyn – 4 December.
UKTI Export Award – 11 December.
BETA Lifetime Achievement Award – 11 December.

Nominations can be made by completing a form online at

Remember to include the name and award category, reason for nomination and your own name and address.


26th October, 2015.

A £150 million leisure complex – with luxury hotel, restaurants, bars, casino and cinema – is opening adjacent to BETA International’s venue.

Resorts World, sited within the NEC, Birmingham, is said to be the largest entertainment centre in the UK.

It resembles a cruise liner, built over seven floors, with a lakeside location.

A special rate food and drinks package is being negotiated with Resorts World for people attending the show, BETA International organiser Claire Thomas confirmed.

Find out more in the November issue of ETN. To register to visit BETA International, go to Admission is free to pre-registered visitors.


23rd October, 2015.

How are your emojis?

Internet retailers who aren’t using the smiley face or thumbs up images could be failing to capture new customers.

“Our research shows that 92% of the online population now use emojis,” says David Jinks of delivery company ParcelHero.

“For many, they are replacing text and internet terms such as ‘LOL’, as they are quicker to use and more fun than text.”

Customers are particularly keen to use emojis to give e-retailers feedback on products and deliveries, he added. “After all, a smiling face - or a frowning face for that matter - says a thousand words.”

And equestrian retailers take note. Apparently women are more likely to use emojis than men.

“For web retailers, they’re a serious opportunity to talk to consumers in a less formal and more engaged way,” concludes David.


23rd October, 2015.

The first UK Game Fair, to happen at Stoneleigh Park on 22 – 24 July 2016, is set to replace the abandoned CLA Game Fair.

The man behind the new show is Wes Stanton, owner of Blaze Publishing which produces magazines such as Sporting Rifle, Clay Shooting and Airgun Shooter.

He already runs shooting and music industry shows.

“We see the vacuum left by the CLA Game Fair as one we can fill with a focused, relevant event at Stoneleigh,” said Wes.

The Country Land & Business Association (CLA) announced last month that it would no longer run its annual Game Fair. The event had “failed to generate enough income” and seen falling attendance, it said.

Set for its 58th running next year, “the CLA” was traditionally held at stately home venues around the country.

It claimed to attract around 140,000 visitors. But Wes Stanton believes it was not delivering what traders wanted.

“It’s felt that the CLA Game Fair began to take its core exhibitors for granted,” he said. “…we and other exhibitors felt we were being treated more like an inconvenience as opposed to a key component of the show.”

Pointing to visitor admission charges, Wes added: “If you take all the visitors’ money off them at the gate, what have they got to spend with the stand holders?”

The new show will occupy the showground at Stoneleigh Park. Talks are in progress with neighbouring Stoneleigh Abbey to house some attractions across its 690-acre site.


20th October, 2015.

An equestrian products wholesaler has been named as one of the UK’s fastest growing private companies.

Trilanco is listed by Real Business’s Hot 100.

The business analysis ratings service was launched in 1997 to showcase fast movers in the mid-market economy.

“The Real Business Hot 100 looks at all sectors of UK business, so it’s exciting to be recognised on a national scale,” said Martin Balmer, Trilanco’s managing director.

This year’s number one listed company is Whitworths and with other well-known names appearing.

Trilanco is one of the London Stock Exchange’s ‘1000 Companies to Inspire Britain’ was also listed in the Greater Manchester Fastest 50 2015.

Learn more about Real Business’s Hot 100 at


19th October, 2015.

Jodhpurs at £12.99 are among the “great value deals” at Aldi next week.

The “while stocks last” promotion, covering adults’ and children’s wear, hits the supermarket’s shelves from next Thursday (29 October).

Aldi’s Equestrian Range is part of the supermarket’s ‘Specialbuys’ initiative.

Items offered include a waterproof, windproof ladies’ stable jacket for £19.99, Teddy fleece at £12.99, ladies’ jodhpurs for £12.99 and ladies’ country boots with waterproof suede exterior at £19.99.

For children, there are jodhpurs at £7.99


19th October, 2015.

Retailers must do all they can to avoid misleading consumers with their Black Friday advertisements, the advertising watchdog has warned.

The Committee for Advertising Practice (CAP) Code, from part of the Advertising Standards Authority (ASA), advises traders marketing special offers how to stay in the clear.

Black Friday, known for price slashing and flash sales of limited stock, happens on 27 November this year. It’s an American import that traditionally follows Thanksgiving Day in the US.

While most in-store material is not covered by the CAP code, sales promotions are.

So retailers preparing to offer special Black Friday deals should heed the following, says the ASA.

• If an offer only applies to certain products, the use of the words “everything” or “all” is likely to mislead. Even if you state any restrictions in the terms and conditions, this will still contradict the headline claim.

• Savings claims such as “70% off”, or “was £100 now £70”, must not mislead by being inaccurate or exaggerating the savings that can be made.

• When stating a “was” price, advertisers must be able to demonstrate that this represents the genuine normal selling price. This should usually be the price at which the product was available for at least 28 days before the reduction.

• An RRP must not significantly differ from the price at which the product is generally sold across the market - so that any savings claims against an RRP are based on the price that the customer would ordinarily have to pay. For example, an advert which stated “RRP £49.99 Price £24.99” could be in breach of the rules if the advertiser cannot show that the product was generally sold at £49.99.

• When using “up to”, at least 10% of products should be available with the maximum saving. If a store advertises “up to 30% off all rugs”, at least 10% of those rugs should be available with 30% off.

• Promotional offers are designed to stimulate demand and often mean stocks sell fast. To avoid misleading customers, retailers must make a reasonable estimate of demand and make these products available. If specific products are advertised as being on sale, phrases like “subject to availability” aren’t likely to be sufficiently detailed. If stocks are limited, this should be made clear in the advertisement.

Should equestrian retailers embrace or avoid Black Friday? See ETN November issue to find out.


16th October, 2015.

A leading supplier of stable equipment and tools has welcomed the earlier date of BETA International 2016.

Next year’s trade fair, traditionally held in February, takes place on 24 – 26 January at the NEC, Birmingham.

Faulks & Cox Ltd (FCL) – best known for its Tubtrugs, Wm Faulks Tools and Profit Pack display systems – is returning to exhibit at the show in January for the fifteenth time.

“The moving forward of BETA International into January gives shopkeepers the opportunity for an extra boost to trade,” said FCL sales manager Chris Birch.

“Having the chance to carry all the new products and colours earlier in the trading year is a good fillip to increase sales and keep your customers engaged,” he added.

BETA International, which is run by Equestrian Management Consultants (EMC) – the commercial arm of the British Equestrian Trade Association (BETA), has been established for 35 years. Last year saw its 20th running at the NEC, Birmingham.

“It’s an event FCL would never wish to miss,” said Chris. “We love to show off our latest products and offers to get the New Year started nicely.

ETN is the official media partner of BETA International. To find out about exhibiting or visiting, go to


14th October, 2015.

United Sports Germany (USG), the company behind the USG Flexi body protector, has taken on three UK distributors.

Ackland Clark and Hucklesbys are acting as regional wholesalers, while Trilanco is handling national distribution.

Direct accounts are available to UK customers via USG UK sales manager Marylise Silk.


13th October, 2015.

ITV newscaster and showjumping fan Alastair Stewart will host a debate during BETA International on 24 - 26 January.

The popular presenter of News At Ten is to chair the Question Time style discussion during the trade fair at the NEC, Birmingham.

“I’m delighted to be participating in BETA International once again,” said Alastair. “It is the premier gathering for the industries that support our brilliant equestrian sports.

“Showjumping is central to my family and I am proud to be an ambassador for British Showjumping; but eventing, dressage and racing are brilliant, too – and, as a nation, we’re pretty good at all of it.

“I am looking forward to hosting a debate and question-time at the show that should be both informative and entertaining. I do hope that visitors will come along and join us!”

BETA International organiser Claire Thomas said: “We are thrilled that Alastair has agreed to take part in the 2016 trade fair. He is a consummate professional and extremely experienced in dealing with political heavyweights, so I’m sure that he will thoroughly enjoy taking the reins for a debate among members of the equestrian industry.”

For more information about exhibiting at or visiting BETA International, go to or email

ETN is the official media partner of BETA International. The show will be previewed in ETN’s January 2016 issue. To get involved, contact Nicki Lewis on


9th October, 2015.

Women are catching up with men when it comes to shopping online.

While the 55 – 64 age group is embracing the habit by buying clothing and sports goods.

They’re just some of the facts revealed by the government body, the Office for National Statistics (ONS), in its latest survey into online retailing.

Key findings are:

A higher rate of men than women buy goods and services online, but the gap is narrowing.
In 2008, more men than women were purchasing online, a difference of eight percentage points. By 2015, this gap reduced to two percentage points.
Both men and women have increased their internet purchasing throughout the period, with the percentage of men purchasing online having increased from 57% in 2008 to 77% in 2015.
The percentage of women purchasing online increased from 49% in 2008 to 75% in 2015.
63% of women and 52% of men who don’t buy online prefer to shop in person.
The preference to shop in person was the leading reason for not buying goods or services online.
The second highest reason for not purchasing online, for both sexes at around 26%, was payment security or privacy concerns.
69% of 55 to 64 year olds bought online in 2015 (up from 45% in 2008)
42% of 55 to 64 year olds purchased clothes or sports goods, the most popular category purchased online in 2015.
In 2014, November was the month with the highest level of online retail sales as a proportion of all retailing, at 14%.
The second highest month in 2014 was December at 13%. The proportion of sales in November increased from 2013 when it was 12%.
Although November has the highest proportion of online sales, December has the highest volume of online sales.
Non-store retailers have the highest proportion of their sales total occurring online
Whilst food stores had the lowest proportion of sales occurring online, non-store retailing (internet sales along with market stalls, tradestands, auction houses, etc.) had the highest.
For the full ONS report visit.


6th October, 2015.

Aerborn Equestrian, the company behind one of the best-known brands in the equestrian world, has gone into liquidation.

Originally famous for ‘string vest’ anti-sweat rugs and later a wide range of British made equestrian accessories, Aerborn was run for many years in Nottingham by the late John McGowan.

The business was acquired by Tremayne Roden in 2008.

Read the full story in the November issue of ETN.


6th October, 2015.

Horse & Country TV is covering live show jumping from the Horse of the Year Show (HOYS) this week.

Action will include the Grandstand Trophy, a 1.50m class, and the TAGG Puissance with its big red wall.

Broadcasts will cover highlights and live competition from 9pm to 11pm on Friday (9 October) and Saturday (10 October).

“HOYS is evidence of our commitment to bringing more and more live equestrian sports coverage to the UK audience,” said managing director Richard Burdett.


6th October, 2015.

The Virbac 3D Worming Equine SQP of the Year has been named as Hannah Wild.

Hannah owns and runs Preston, Lancashire based online retailer Supplement Solutions.

A four-time winner of the SEIB Internet Retailer of the Year, a BETA Business Award, Hannah set up Supplements Solutions in 2004.

Part of her prize as Virbac 3D Worming Equine SQP of the Year is a VIP trip to the Horse of the Year Show (HOYS) on Friday (9 October).

“All the candidates were of a high standard,” said Chris Taylor, Virbac technical director. “Hannah demonstrated a full, working, practical knowledge of worming.”

The 3D Worming programme is delivered by Virbac, manufacturer of Equimax and Eraquell syringe and tablet equine wormers.


5th October, 2015.

A manufacturer has created a limited edition rug to raise funds to fight breast cancer.

Weatherbeeta is donating £5 per rug sold to the Pink Ribbon Foundation, a charity that supports those affected by the disease as well as financing research.

The WeatherBeeta Original 1200D Combo Medium Pink Ribbon Rug features the charity’s logo. It comes in medium weight with a combo neck.


1st October, 2015.

New consumer law comes into force today (1 October).

Retailers should review their terms and conditions, sales documents and business practices to make sure they are compliant with the Consumer Rights Act 2015, says solicitor Polly Russell Stower.

• Find out more by reading solicitor Polly’s advice in the October issue of ETN.