30th November, 2012.

Wm Alexander & Son, a feed merchant serving central and the west of Scotland, is to expand into the equestrian and countryside sectors.

The 150-year-old family business has also changed its name to Alexanders Town and Country Specialists.

“It’s all about keeping up with what our customers want,” said Anne Alexander. “Obviously times and trends change and if we want to stay on top of our game then, as a business, we have to be sensitive to this.”

She added that ‘Alexanders’ would become “more of a store with a variety of stock rather than just horse, livestock, pet accessories and feed.”

The business will remain in Dripps Mill at Waterfoot near Clarkston, south of Glasgow. Five generations of the Alexander family have run the company since the mid 1850s.


29th November, 2012.

Trident says it’s working hard to ensure that a supply of bagged sugar beet feed is available for customers who forward order.

The company behind the Supabeet brand is urging merchants and wholesalers to contact their usual distributor to secure a consistent supply at fixed prices through to next summer.

No matter how successful the annual sugar beet harvest, which lasts from 1st October to 31st January, there is only a finite amount available each year.

“Once it’s gone, that’s it,” said Trident’s national sales manager Alistair Jackson. “So it’s a big challenge for us to make sure we reserve enough to keep our customers going throughout the year.

Read the full story in the December issue of ETN.


28th November, 2012.

Hilton Herbs appeared on the BBC TV programme Breakfast this morning to explain how its staff had pulled together to boost the company’s exports and save their jobs.

TV cameras rolled in the herbal supplement specialist’s Crewkerne, Somerset factory as business owner Hilary Self explained how the firm had asked staff to work part-time to help fund an export drive.

The outcome has been positive for all concerned; successful overseas sales for Hilton Herbs – and its staff back in full-time jobs.


28th November, 2012.

Equipe stockists who watch Countryfile next Sunday evening (9th Dec) will catch a glimpse of Simon Middleton, of UK distributor Zebra Products, fitting a saddle.

BBC TV cameras spent the day filming for the popular rural round-up at Olympic gold medallist Carl Hester’s Gloucestershire yard.

Dual gold dressage medallist Charlotte Dujardin is also set to feature in the programme, along with Carl’s staff, numerous dogs, equine sports therapist Marnie Malgarin and Team GBR farrier Hayden Price.

Simon was caught on camera fitting a saddle, since Charlotte famously rides her Olympic horse Valegro in an Equipe saddle. “I had to do a silent saddle fit,” he told ETN, adding that another highlight of the day was “meeting the legend [Countryfile presenter] John Craven – such a nice man.”


26th November, 2012.

Inharness magazine has joined publisher Redpin’s portfolio of specialist titles.

The bi-monthly magazine, which covers driving horses, ponies and donkeys for sport and pleasure, was founded seven years ago by Fiona Powell.

Sara Haines of Redpin said: “We will be utilising our Redpin regional titles to inspire readers to try driving, and help guide people through the maze of making that first step into carriage driving.”

The first Redpin issue of Inharness will be out in December.


26th November, 2012.

Your Horse Live drew a record-breaking 21,838 visitors to Stoneleigh on 10/11 November.

Attendance at the shopping and celebrity demonstrations event was 15% up on 2011 and a fourth successive year-on-year increase.

Olympic medallists Carl Hester, Ben Maher, Charlotte Dujardin and Mary King gave demonstrations in the packed 3,500 seat main arena. There were more than 370 trade stands.

Your Horse Live 2013 is on 9/10 November.

Read a full Your Horse Live report in the December issue of ETN.


23rd November, 2012.

Two saddlecloths, used by Charlotte Dujardin and Carl Hester to warm-up their Olympic gold medal winning horses at London 2012, are to be sold for charity.

The Team GB saddlecloths – unwashed and still carrying Valegro’s and Uthopia’s hairs - will be auctioned on eBay by retailer Classic Dressage next Thursday, 29 November. The winning bidders will also receive personalised cards from Carl and Charlotte.

Proceeds go to The Midlands Air Ambulance and Gaddeson Place RDA (Riding for the Disabled).


22nd November, 2012.

A company that advertised its supplement as “scientifically proven to reduce anxiety and nervousness" has been reprimanded for making misleading claims.

Horse Requisites Newmarket has been told by the Advertising Standards Authority (ASA) that its advert for ProKalm must not appear again in its current form.

The Suffolk based company was also told to ensure it held robust evidence before making future efficacy claims for the product.

A study which Horse Requisites Newmarket submitted to ASA in mitigation of the complaint was considered “not sufficiently robust for the purpose of substantiating the advertising claims” when examined by an expert.

Read the full story in the January issue of ETN.


21st November, 2012.

Rural retail chain Countrywide has secured £26 million to support a three-year growth plan.

The funding, from HSBC, is announced following Countrywide’s recent £2m investment in what it describes as “a major retail price re-positioning.”

Countrywide employs 1,000 people across its business which concentrate on five sectors: professional   farmer,   equestrian, smallholder, country home  owner  and  rural  business. It has 50 retail stores.

The Midlands based company says it’s looking to achieve growth both organically and through acquisitions, particularly in southern England.


20th November, 2012.

ShoeSecure has scooped the horsescotland Equestrian Business of the Year Award.

The brand was founded by Muriel Colquhoun to develop and market her patented device that helps prevent horseshoe loss.

Three Scottish equestrian businesses were short-listed for the award: Kay Hastilow, Master Saddler, and ShoeSecure.


19th November, 2012.

Patey, that most traditional of equestrian headgear labels, is to launch a hat carrying the BSI Kitemark.

The Patey ‘competition hat’ will be velvet covered and, as is required under the British and European standards with which it will comply, will have a harness.

It’s expected to be on the market by Christmas, and will be available to the trade as well as via Patey’s shop, website and show stands.

Read the full story in the December issue of ETN.


16th November, 2012.

New internet retailer is urging UK consumers to buy in euros to cut costs.

“With the exchange rate of the euro against GBP continuing in the UK’s favour, buying online in euros means you get even more for your money,” says the site’s publicity material.

Based at Coolane, Co Wicklow, Ireland, the site is beginning to promote itself in the UK, offering “direct from the factory” products alongside brands such as USG, Muckboot, Point-Two, Tuffa, Gatehouse and Celtic Equine.

Examples of current offers include leather bridles at under £25 and turnout rugs at less than £45. Wormers are promoted at “best value prices.”


15th November, 2012.

Westgate EFI has been appointed sole equestrian distributor for Eskeez base layers.

A must-have addition to every outdoor person’s winter wardrobe, Eskeez unisex tops, leggings, socks and beanie hats offer top to toe warmth.

The thermal layers provide comfort and performance while allowing a full range of movement.

Event rider Sarah Bullimore is a fan: “I spend a lot of time outside in the cold and Eskeez base layer clothing keeps me warm, even during the worst of the British weather.”


14th November, 2012.

BETA International has named World Horse Welfare – an organisation that has been improving the lives of horses for the past 85 years – as its chosen charity for 2013.

The trade fair will raise awareness of World Horse Welfare’s work throughout the show’s three days at the NEC, Birmingham, from 17 to 19 February.

“World Horse Welfare is highly regarded by all members of the equestrian industry,” said Claire Thomas, commercial manager of Equestrian Management Consultants (EMC), organiser of BETA International.

“Its campaign to halt long-distance transportation of horses for slaughter in Europe and its reputation in the field of equine rescue, rehabilitation and re-homing are issues close to everyone’s heart and I am extremely pleased to welcome World Horse Welfare to the show.”

John Blake, the charity’s director of fundraising, adds: “We are looking forward to working alongside the organising team of this highly successful trade exhibition as we seek to promote our work helping thousands of horses in the UK and overseas.”

ETN, the official media partner of BETA International, previews the trade fair in its February issue. Contact Nicki Lewis on tel 01937 582111 or email to get involved.

To find out more about BETA International 2013, visit


13th November, 2012.

Around 50 traders are expected at the Equine Winter Sale, to be run by the team behind Your Horse Live in Spalding, Lincolnshire, next Saturday (24th November).

“We’re trying to help traders after what’s been a difficult year,” said Emma Bedford, associate publisher at Bauer Media, publisher of Your Horse and Horse Deals.

Stand rates for the show at Springfields in the Fenland town are from £100. Visitors will be charged £5, each receiving a free copy of Horse Deals, cover price £3.80.

“We make no pretence,” said Emma, “this is a clearance show to help traders move on excess stock. We expect it to be a case of pile it high and sell it cheap.”

Joules is among the companies booked to exhibit.


12th November, 2012.

New TopChop Grass is a blend of British grasses that have been high temperature dried and dust extracted.

It can be fed solely with a TopSpec feed balancer or supplement. Additional feed, such as a TopSpec Blend, can be added if extra nutrients for work or condition are required.

TopChop Grass is lightly coated with soya oil but contains no molasses, other sugar coating, preservatives or artificial additives or colourings. Available in 15kg sacks, the RRP is £11.95.

More new products are featured in every issue of ETN.


9th November, 2012.

Following ETN’s story about a wormer brand appearing in a television commercial, we are happy to point out that Equimax Tabs were in fact the first to be promoted on the small screen.

Back in 2008/09, Virbac undertook an extensive television advertising campaign on Horse&Country TV to promote the launch of Equimax Tabs.

The product, itself a first, also collected a BETA International 2009 Innovation Award.

The initial advertising campaign was followed-up with branded sponsorship of Horse&Country TV’s coverage of the 2009 British Open Show Jumping Championships, with further television advertising running on the channel throughout that year.

In 2013, Virbac returns as main sponsor of BETA International.


8th November, 2012.

The organisers of BETA International 2013 have issued a reminder that Equestrian Trade News (ETN) is the worldwide media partner of BETA International.

The 2013 trade fair takes place at the NEC, Birmingham on 17 – 19 February, and is previewed in ETN’s February issue.

“We work with many publications in many countries to publicise BETA International on behalf of our exhibitors,” said Claire Thomas of trade fair organisers Equestrian Management Consultants (EMC).

“ETN is our official media partner and where the BETA International floorplan, exhibitor list and in-depth preview can be found.”

ETN is published by EMC which is a wholly owned subsidiary of the BETA (British Equestrian Trade Association) Group.

Admission to BETA International is free upon pre-registration and open only to bona fide members of the equestrian, outdoor, pet and related trades. To register, visit

To get involved in the BETA International preview of ETN (February 2013 issue), contact Nicki Lewis tel 01937 582111.


7th November, 2012.

Yesterday’s broadcast of wormer advertisements on television is believed to be a first.

Pfizer’s on-going adverting campaign for Equest and Equest Pramox on Horse&Country TV is designed to highlight the hidden dangers of encysted small redworm – by featuring a Trojan horse.

“Rather like the Greek soldiers who entered the city of Troy by stealth, hidden within the Trojan horse, encysted small redworm hide in the gut wall over the winter months,” said Pfizer’s Paul Blanc.

The company recommends all horses are wormed with a product licensed to treat encysted small redworm over the winter, helping to prevent their sudden mass emergence in spring, which can cause life-threatening diarrhoea and colic.

Equest and Equest Pramox are the only wormers that treat encysted small redworm in a single dose.


6th November, 2012.

The British Horse Society (BHS) has spoken out against companies encouraging people to buy horses for Christmas.

The charity’s fury was sparked when the Horsemart website issued a circular promotional email bearing the sales pitch: Horses under £500 make great Christmas presents.

“We were so disappointed to see such an irresponsible email coming from Horsemart. A horse is for life, not just for Christmas,” said Lee Hackett, BHS senior welfare executive.

“Particularly reprehensible is that the horses shown in the email are all young animals designed to pull at the emotions of unsuspecting buyers. These horses would need careful handling from experienced people to develop and prepare for their future. They are most certainly not to be exploited for Christmas.”

Horsemart claims the Christmas email that was sent out was an administration error.

“We have 73 websites within the media group for which our email team were directed to create a Christmas email campaign,” said Kate Kidger, general manager (pets and horses) at the Friday Media Group which owns Horsemart.

“This was aimed at promoting products and accessories across our motors, retail and hobby websites. We do have a separate team who deal with our pet and horse sites for obvious reasons. The pet sites and were removed from this Christmas email schedule but unfortunately Horsemart was not.

“The issue has now been dealt with and procedures are in place.”

The BHS urges anyone in a position to care properly for a new horse – at any time of year - to contact a reputable horse rescue centre.

The National Equine Welfare Council (NEWC) is the membership organisation for more than 60 horse charities. Details of how to re-home a horse from any of its members can be found at


5th November, 2012.

Horslyx is joining in the festive fun by offering Christmas Pudding Wraps for Mini Horslyx.

Designed to turn the healthy treats/licks into fun and festive stocking fillers, the RRP is just £3.45. Each wrap comes with a ‘to and from’ label.

The Christmas pud wrapped Mini Horslyx will raise a smile as well as delivering vitamins, minerals, trace elements to support the equine immune system and promote all round health.


2nd November, 2012.

Gloucestershire retailer Colne Saddlery officially opens its second shop at Upper Slaughter near Bourton-on-the-Water on Sunday (4 November).

The celebrations, with an open day, drinks and nibbles for customers and a mega-raffle, also mark the company’s 40 years in business.

Colne Saddlery’s workshop and saddle fitting department are moving to the new shop which has an outdoor arena on site.

The existing shop in Norton, Gloucestershire, remains open.


2nd November, 2012.

A documentary about Frankel, the world’s best racehorse, can be enjoyed on Horse&Country TV on Monday (5 November).

Frankel: Wonder Horse, commissioned by H&C TV and produced by Racing Post TV, features contributions from Brough Scott, racing journalist of the year Lee Mottershead and those closest to the unbeaten star.

“Frankel is a phenomenon and we wanted to broadcast this documentary to mark the end of his amazing career,” said Jonathan Rippon, head of programming for H&C TV.

The half hour show is on at 8pm on H&C TV at Sky channel 280.


1st November, 2012.

Five finalists for the 2012 Eqvalan Duo Equine Thesis of the Year face a judging panel at Stoneleigh on 9 November.

It’s the 14th year the Royal Agricultural Society of England (RASE) has made the award which recognises equestrian academic achievement as well as being a barometer for topical issues within the industry.

This year’s five finalists are –

• Rosie Foster, Writtle College. “Positive versus Negative Reinforcement: The effects of target training on measurable equine fearfulness towards a novel stimulus.”
• Sarah Helen Rainford, Reaseheath College. “Can a Thirty Minute Hippotherapy Session Significantly Increase the Range of Motion of Four Joints in Five Physically Disabled Children over an Eight week period?”
• Abigail Erian, Royal Agricultural College. “An investigation into the pH of the oesophageal, fundic and pyloric regions of the equid stomach in relation to gastric ulceration, using slaughter house material”
• Roisin Griffin, University of Limerick. “A study of growth Rates in Irish and American Born Thoroughbred Foals”
• Petra Gashi, Anglian Ruskin University. “Is the first response of a horse to human presence linked to social status in the herd?”

The winner, sponsored by Merial Animal Health, will receive a cash prize from sponsor Merial Animal Health, a trophy and five years’ free membership to RASE.

Dr Emma Batson, of Merial and a member of the judging panel, said: “The equine industry faces many ongoing challenges and the short listed theses all help to further our understanding of the horse and the equine industry in which we work. It will be very tough to choose a Thesis of the Year from such a high quality shortlist but I relish the opportunity to do so.”